Every agency/brand/marketer understands the importance of storytelling, however, there is a real rigor to effective storytelling. This course lets you in on the battle-tested approach we've honed over the past 15 years. This hands-on session will take attendees on a journey through the three stages of storytelling, after a short explanation of why storytelling is a much more powerful marketing approach than traditional advertising. 
 
First of all is the story-finding stage, during which we'll delve deeply into the ways in which a brand can understand and reveal its true and own-able narrative. 
We’ll dig deep into your brand’s core DNA to uncover the distinct truth that most powerfully resonates with people. The result is your Story Platform. Think of it as the north star that will inspire and connect all of your brand’s future communication. Next follows the story testing stage, where we test various creative narrative concepts all anchored by the Story platform. This process is aided and abetted by the use of a proprietary tool, Storyscore. Finally, we'll show how the results of the test can be brought to life through the story-making process. 
This masterclass is very practical, supported by real-life brand examples, and will give attendees useful and practical know-how that they can be put into practice immediately.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/