Every movie, book, magazine, song, or article ever produced shares a common thread: the Hero’s Journey. We’re biologically wired for story, yet few of us understand its power. Mark Jones digs deep into the mythology, science, and history of storytelling to reveal why Belief Moments are at the heart of this journey. In this masterclass he explains how brand storytellers, marketers, and business leaders can use the world’s first brand storytelling framework, Beliefonomics, to move beyond behavior change to shift the belief systems that influence our decision-making.

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