In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box, a digital marketing agency based in India where she’s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.🗣️

Some of the highlights from Asmita and Blair’s chat include what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.

🗣️ In This Episode
Asmita’s Year 1ne @ Jack in the Box and branding.Asmita
0:41 | Introduction from Asmita
2:40 | Overview of Jack in the Box
4:40 | What is a typical week as a Brand Strategist in an agency?
7:50 | Using 4-quadrant advertising framework for planning
10:40 | How can competitive debating help with being a marketer?
11:45 | Overview of branding.Asmita
16:20 | Hot topics for the branding.Asmita audience
20:15 | What’s on your mind in marketing right now?

Getting to Day 1ne: The Job Search
24:50 | Preparing her Hire Asmita campaign
28:00 | How did you get the job?
30:35 | Hardest part of the job search
34:50 | The “What’s your favourite brand?” question

Thing’s I’ve Learned in Year 1ne
36:50 | Rookie mistake on not accepting responsibility for making a mistake
38:40 | Lesson learned on THE number 1 rule of marketing
39:35 | Pro tip on asking as many questions as you can

🔗 Links and Resources
Connect with Asmita Chugh: LinkedIn | Instagram
Brands/organizations: Jack in the Box | Schbang | Talented
Marketing and media tools: Canva
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness