As we look back on 2020, we all know it’s been an undoubtedly difficult year for businesses. The good news is, when we look back even further, we know that our economy and businesses have experienced these same downturns before — and many brands have survived.

Dustin Diehl, director of strategy at WHYFOR, emphasizes the importance of responding, not reacting. In his talk, “Brand Survival - During and After 2020,” he explains how to act in tough times without resorting to knee-jerk reactions that could break your business.