Brand Therapy

Want to go viral on LinkedIn? 🤝This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways. You'll learn how to avoid being marked as spam, maximize the Golden Hour, think like LinkedIn's home feed, and navigate the algorithm like a pro. By the end of this episode, you'll have the tools to make it big on LinkedIn!

How would you score your business's customer experience? 📝 The best judge will be today's guest Susan Salgado, a keynote speaker with a doctorate in organizational behavior. Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and endless knowledge, this episode will have you rethink everything about your business experience!

Are you maximizing sales opportunities in your business? 🤑 After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales. You're going to love this episode!

Are you ready to hit the ground running with YouTube? 📹 After this episode with YouTube expert Mynor Alexander, you're going to want to get started asap! Mynor has grown Phil's YouTube channel into a money-making revenue stream with 900k+ views and 15k+ subscribers, and on today's episode, he shares his secrets to building a YouTube empire. Don't miss this one!

Do you increase your rate with inflation? 📈 As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth. This episode is going to inspire you to take an objective look at your business, your margins, and the way you communicate your value.

Do you know your life's purpose? 🔮 If not, don't fret, because scaleup strategist and overall genius Ramón Estrada T. is on Brand Therapy! Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision, defining your purpose, and, importantly, aligning your business with your life goals. This episode will give you questions to get you thinking about the bigger picture—and motivate you to get after it!

Wish you could speed up your content creation speed? 🏃🏼 In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of content into multiple pieces so you can get the most bang for your buck online. Enjoy!

Who wants to go viral? 🙋🏼‍♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming, editing, the works—while breaking down her secrets for getting 250k+ views. We talk about getting uncomfortably specific, finding inspiration, and getting out of your own way for Instagram Reels success. If you're hoping to grow your social media presence, this episode is for you!

What can you learn from 24 guest episodes in a year? 🤓 A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt!

Feel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. In this episode, you're going to learn her go-to moves for figuring out who you are, what you love, and how to unleash your true self with no fear.