Baruch Toledano breaks down SimilarWeb’s Generative AI Brand Visibility Report. “We measure real user prompts and responses,” and by understanding trending topics and which brands show up in LLM answers, they find that visibility is “highly concentrated.” Less well-known brands that are mentioned structure their content “correctly” for the AI to read, and are highly knowledgeable about specific niches. Baruch explains how metrics are moving from ranking to mentions.

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