Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model.

But...
Is brand purpose only about the brand? An answer to Why it does what it does?
What it stands for?
What if we shifted the vantage point of purpose from brand ➡️ consumer?

Check out my podcast to know what that would look like 👁️

Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model. But... Is brand purpose only about the brand? An answer to Why it does what it does? What it stands for? What if we shifted the vantage point of purpose from brand ➡️ consumer? Check out my podcast to know what that would look like 👁️

[Brand] What Do You Stand Up For?

Some feel that Advertising is all fun &amp; games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, &amp; quite trivial in the moment, but it has a huge impact when you look at the big picture. 
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.

Business

Marketing

Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy. If you want to join Advertising, brace yourself for the Jolt of Disillusionment. Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture. By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business. For you, I deconstruct it all in this podcast.

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[Brand] What Do You Stand Up For?

[Brand] What Do You Stand Up For?