Advertising Not a Funny Business

As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter.

But you'll find 5 imposters on your way that pretend to be Insights.

In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.

Language helps us understand and be understood by each other. But are brands and consumers speaking in the same Language?

In this episode, I talk about the use of Language in the world of Marketing. Why brands want to 'own' words And

how brands build their own language to make sure that people understand them the way it is intended.

People don't want to consume Advertising, unless the brand has something Interesting to say.

Digital age comes with new ways to make advertising Interesting. In this episode, I list down 7 ways in which advertising in the recent past has engaged people with an 'Interesting' approach.

Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model.

But...

Is brand purpose only about the brand? An answer to Why it does what it does?

What it stands for?

What if we shifted the vantage point of purpose from brand ➡️ consumer?

Check out my podcast to know what that would look like 👁️

Maslow's hierarchy of needs talks about different levels of needs and motivations that have to be fulfilled for you to grow at your full potential.

That was developed in 1943. Today in the digital age, our reality is different. And so we need a new recipe to maximise our growth.

Here's an attempt to understand how our lives have changed because of internet and technology, 

And how we could make the most of that to grow to be our best versions.

Developing a new motivational framework attuned to digital age.

In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights.

I ask and wonder,

Is it ok to tell the same stories again? 

Don’t we have any new stories any more? 

Have all stories been told by brands already? 

Are we rehashing the same stories and narrative structures?

Do we need to tell the same stories again and again?

In this episode I discuss a few videos / 'memes' that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail.

You can listen to me talk about 

the wave of "rasode mein kaun tha",

the Saree Flow video by Eshna Kutty, 

the Binod meme,

and the Creds campaign.

There are many things wrong about Indian Matchmaking and how it is done. 'Arranging' people to get together is less about marriage, and more about family status. What could we change to make it more useful?

Advertising always makes people skeptical. We don't like to believe what Advertising tells us. We don't like being sold to. What is then the purpose of Advertising? Should there be a purpose? Find out in this episode.

Advertising can impact Culture, as much as it is impacted by it. In this episode, I discuss the role of Culture in Beauty Advertising. Discussing some books, some ads and also some personal stories that have made me think about how beauty culture affects our lives.