Welcome to the final episode of the Brand You Like A Boss Podcast Series! In today's show, we switched things up just a bit and instead of the typical interview, I am shining the spotlight on someone who is building a bossed up brand. Joining me today is a good friend and fellow entrepreneur, Akeene Coakley. Akeene is the Founder & CEO of Adjust Da Bands which is a company that specializes in creating revolutionary hair products that secures natural hair in place.

After struggling to find a rubber band that could hold his dreadlocks, Akeene set out to create a solution that would not only be the answer to his natural hair problems, but would become a solution for others who struggled with the exact problems as well. He took a leap of faith and launched what has now become a phenomenon in his home city of Charleston, SC and rapidly reaching the hands of natural hair lovers all over the country!

In this episode, Akeene and I chat about life after building a brand, his answer to "The BIG Question" and his unique position in the natural hair industry.

Connect with Akeene and learn more about his brand at AdjustDaBands.com and on social @adjustdabands!

The countdown is on! The Brand You Like A Boss is almost here. You can now order your copy at https://amzn.to/2W5jMfJ and access some amazing book bonuses! Thank you for such an amazing 6 weeks of this series!

Let's stay in touch. You can check out my regular podcast Table Talk with Tottie on iTunes, Google Play or Stitcher Radio, connect with me at NatashaWeston.com and on social everywhere @OfficialTottie.

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Welcome back to the Brand You Like A Boss podcast! Today's Brand Boss is one of my all time favorite podcasters, marketing strategist, freelance writer and content creator, Rana Campbell. Rana is host of the infamous Dreams in Drive podcast that she launched in January 2016. Her show teaches individuals how to take their entrepreneurial dreams out of PARK and into DRIVE. With over 80 episodes in her arsenal, she has interviewed top leaders in lifestyle and business and was featured as empowering podcast by Essence Magazine and a top business podcast for Black Voices on Apple Podcasts. Rana's work has been featured on MadameNoire, Blavity, Huffington Post, Fox 5 Good Day New York, XoJane and more. She is a 2013 graduate of Princeton University and a proud graduate of the Emma Bowen Foundation media program.

Long gone are the days where you have to be a radio host or possess a degree in communication to create your podcasting platform. In today's how, Rana teaches you exactly how she's been able to build her personal brand in the form of podcasting!

In Episode 5, we discuss:

- How to start a podcast if you are introverted

- Why podcasting is a great way to grow and expand your personal brand

- What to do if you don't have the money to invest in fancy equipment

- The importance of consistency in the world of podcasting

- Rana's method of asking for the best interviews

For more information on adding podcasting to your personal brand empire, order the Brand You Like A Boss book at https://amzn.to/2W5jMfJ!

Connect with Rana at RanaCampbell.com and DreamsInDrive.com and on social media @rainshineluv and @dreamsindrive!

Connect with me on social!

Facebook.com/OfficialTottie

Instagram/Twitter/Snapchat: @OfficialTottie

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Welcome back to the Brand You Like A Boss podcast! Today's Brand Boss is income strategist and millennial mentor, Jereshia Hawk. Jereshia is a woman who lives beyond the expected and through her actions, and aims to inspire others to do the same. She is dedicated to preparing and advancing the empowerment of women through the Goal Getter Group, a global community helping women build thriving businesses while working a 9 to 5. Jereshia is currently a pipeline engineer leading multiple million dollar projects in Michigan. When she's not wearing her engineer hat, she is a living, breathing, walking and talking example that you CAN build your personal brand even while holding down a corporate position.

If you've been wondering what it takes to become the CEO of your entire life (your 9-5 AND side hustle), grab a pen, paper and listen up!

In Episode 4, we discuss:

- How Jereshia raised $10,000 after running out of financial aid during her senior year of college

- The definition of personal branding if you aren't a full-time entrepreneur

- The importance of leveraging your real life experiences and turning them into businesses

- The truth about "work-life balance"

- How to monetize your personal brand

For more information on building a personal brand in the workplace, order the Brand You Like A Boss Book! Visit https://amzn.to/2W5jMfJ to order your copy!

Connect with Jereshia at JereshiaHawk.com and on social media @JereshiaHawk!

Let's connect on social media!

Facebook.com/OfficialTottie

Instagram/Twitter/Snapchat: @OfficialTottie

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Welcome back to the Brand You Like A Boss podcast! Today's Brand Boss is television host, on-air personality and blogger at Winning in High Heels, Jessica Lundy. Jessica was destined to have a "winning brand" since the age of 5. Determined to turn her dream into a reality of becoming a tv host, she created her own show in the Ann Arbor area of Michigan. Even though several opportunities presented itself after this opportunity, the right one came along as she won the face of TV20 Detroit host search with 1200 applicants!

Jessica is now expanding her brand as a dynamic motivational speaker who is devoted to educating, empowering and inspiring people to WIN the life they've always imagined.

If you want to know what it takes to build a WINNING personal brand, this episode is just for you!

In Episode 3, we discuss:

- The importance of creating your own platform

- How to strategically position your personal brand to win even in a saturated industry

- How to have a cohesive personal brand even in the workplace

- The power of winning visuals on social media

Get FREE ACCESS to Jessica's gift here: www.JessicaMLundy.com/winninginhighheelsfreegift

For more information on building a personal brand that people know, LOVE & trust, order the Brand You Like A Boss Book! Visit https://amzn.to/2W5jMfJ to order your copy!

Connect with Me on Social Media!

Facebook.com/OfficialTottie

Instagram/Twitter/Snapchat: @OfficialTOttie

Connect with Jessica at JessicaMLundy.com and on social media @JessicaLundyTV!

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Welcome back to the Brand You Like A Boss podcast! Joining me in this episode is my good friend and biz bestie Candice Nicole. I am chatting with Candice about how she has been able to successfully build her own speaking platform and is now literally speaking at least 3 times a month since the beginning of the year!

If you have been building your personal brand and are interested in doing more speaking, then you'll want to listen to the show today from start to finish.

In Episode 2 we discuss:

- Why speaking is one of the most important aspects in personal branding

- The BIG question that many aspiring speakers wonder about (Is it okay to speak for free?)

- How to become more visible as a speaker

- And much more!

Order the Brand You Like A Boss Book for more information on the power of building your own speaking platform! Visit https://amzn.to/2W5jMfJ to order your copy.

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Connect with me on Social Media!

Facebook.com/OfficialTottie

Instagram/Snapchat/Twitter: @OfficialTottie

Connect with Candice at CandiceNicolePR.com and on social media @CandiceNicolePR!

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In Episode 1, we discuss the basics of personal branding. Before you can build a brand that will resonate and impact the lives of others, understanding what it is and how to tap into your own is vital.

Natasha gives a sneak peek into her new book, Brand You Like A Boss in this episode by sharing 3 goals every personal brand should have. You can view the notes from today's show below:

3 Goals Every Personal Brand Should Have-

1) It attracts. (through great messaging and powerful visuals)

2) It retains. (through superb marketing)

3) It inspires. (by showing compassion and providing extreme value to your audience)

Books referenced in today's episode:

Jab, Jab, Jab, Right Hook Book by Gary Vaynerchuck https://amzn.to/2T6CAJG

The Kim Kardashian Principle by Jeetendr Sehdev

https://amzn.to/2U1Be31

Order Brand You Like A Boss today here: https://amzn.to/2W5jMfJ

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Connect with me on Social Media!

Facebook.com/OfficialTottie

Instagram/Snapchat/Twitter: @OfficialTottie

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Welcome to the Brand You Like A Boss podcast hosted by Natasha 'Tottie' Weston! This podcast is a special series leading up to the release of the Brand You Like A Boss book. As many of you may know, the book officially releases on June 21, 2017 and to celebrate this release, I thought that it would be a great idea to give you some insight into the book through this podcast. I'm recording this episode on May 1, 2017, however you should know that the BYLAB book is now available for pre-order and I would greatly appreciate you picking up a copy for yourself or for friends or family who are very much so interested in discovering, cultivating and expanding their personal brands.

If you go to BrandYouLikeABoss.com/preorder it will take you to the page where you can pre-order autographed copies and the link to the Amazon book page OR you if you want to go straight to Amazon, all you have to do is type in the name of the book and it will take you where you need to be. Then, if you want to get the bonuses that my team and I have created for everyone who has pre-ordered the book, email me a screenshot of your receipt and I will add you to the list. There are some pretty cool bonuses and there's a chance that we will continue to give you access to more bonuses as we get closer to the release!