Brand your way to success

This episode is about the importance of branding in today's market. I discuss the reasons why branding is more important than ever, including differentiation, trust and credibility, emotional connection, social media, and brand reputation. I also provides anecdotal evidence and practical tips for building a brand that customers can trust, and also discusses the potential pitfalls of branding. Overall, the episode aims to provide a balanced view of branding, highlighting its benefits while also acknowledging the potential risks.