Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom (http://brandboom/) and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel --(http://fabcounsel.com/) a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur -- to talk all things retail, merchandising and how to get your line into stores.
Key Takeaways:
“FAB Counsel stands for Fashion and Business Counsel and what is that is a support and resource for fashion entrepreneurs” Mary at 3:09
“The fastest way (to get into stores) is to have proven sales” Mary at 6:44
“Buyers are always looking for some type of reassurance that what you're going to them will sell at their stores” Mary at 8:17
“If you're going to invest money in a trade show make sure you have a plan to make that money back if you're going to miss it” Mary at 11:15
“Listen to your customers and the way customers speak is through sales” Mary at 15:39
"As a fashion brand you're not just selling a piece of clothing or a piece of jewelry you're selling a feeling" Mary at 16:45
The podcast is produced by Red Cup Agency.
