BrandBuilders

Affordable neighborhoods close to uptown are gentrifying and gaining value, but a Charlotte non-profit sees wisdom in keeping their elderly, disabled, veteran, and limited-income residents in the homes they already live in. Beth Morrison of Rebuilding Together answers tough questions about keeping houses safe and affordable for our most vulnerable residents, on this BrandBuilders Podcast.

Great products need great promotion to really be their best. That’s what Brand Building is about, right? DC Lucchesi and Melissa Brokaw from well-run media + marketing know that, too – earning the Readers’ Choice for Charlotte’s Best of the Best ad agencies. In this BrandBuilders Podcast, they share why “understanding a vibe” is an important part of selling a product.

A lot of folks may limit their idea of art to what they can find in a museum. But some of the most intriguing art in Charlotte is literally walking around the city, doing everyday things. We’re talking, of course, about tattoos. Our guests on the award-winning BrandBuilders Podcast won Charlotte Magazine’s “Voters’ Pick” for Best of the Best Tattoo Parlor in 2019. Chris Stuart and Brandon Swiderski of Made To Last Tattoo share their story of building a brand and the changing image of the tattoo parlor.

If you’ve ever wanted to volunteer with a charity that fits your passions, but didn’t know where to look — Good news. There IS a one-stop shop in Charlotte that serves that purpose exactly. SHARE Charlotte is where you can go to find ways to “plug in and make an impact,” with more than 400 non-profits in the area, as well signature campaigns like “Giving Tuesday CLT” and “Do Good Week.” Nicole Copsis and Melissa Hovey are here with us on the BrandBuilders Podcast to tell us how easy it is to get involved.

If you’ve ever thought you couldn’t make a difference because you’re too young, too broke, or just one person, boy, do we have news for you. Four years ago, one little girl – 10-year-old Grace Daniels – decided she wanted to help the homeless. Not long after, the non-profit swimming fundraiser known as Laps for Love was born.