BrandBusters CPG and eCommerce Podcast

BrandBusters CPG and eCommerce Podcast

By James Schwyn and Sean LeeBusinessMarketing
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BrandBusters CPG and eCommerce Podcast episodes

  • BrandBusters Ep. 8: Chase's Retail Media Bet, Olympics' Ads Record, and Tortured Poets

    In Episode 8, James and Sean discuss:
    1. Chase's unveiling of Chase Media Solutions, giving advertisers access to merchant category spending behavior
    2. NBC scores big with a record $1.2 billion in ad sales 100 days prior to the games taking place in Paris
    3. Sean reveals his inner Swiftie and discusses Taylor's marketing masterclass with the surprise double release of The Tortured Poets Department

    30 min
  • BrandBusters Ep. 5: Top Tips to Get the Most Out of Trade Shows

    In Episode 5, The Brandbusters - James and Sean - chat about how brands, retailers, and vendors can get the most out of attending tradeshows.

    James is coming to you live from eTail West.


    What you'll learn:

    1. Should your brand or company attend a tradeshow?
    2. Putting in leg work before the show (where the magic happens)
    3. Tips to network at the show and build lasting relationships
    4. Following up and following through.


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    Time Stamps:

    00:00 - Intro

    01:40 - Should You Attend a Trade Show?

    04:30 - James' Take on Attending Trade Shows

    07:35 - Having a Plan For The Show (Before the Show)

    13:00 - Tips to Network at the Show

    15:00 - Should Big Brands Feel Obligated to Attend?

    18:55 - Keeping Your Personal Routine Amid The Chaos

    20:35 - Following Up After The Trade Show


    28 min
  • BrandBusters Ep. 4: Target’s New Value Brand, Rise of Chinese Ecomm Sellers, & Staying Organized

    Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.

    In Episode 4, James and Sean tackle Target's new value strategy, Chinese ecommerce sellers, Lyft's "fat-fingered" earnings, and how they stay organized at work.
    1. How did Lyft fat-finger their earnings report to send the stock soaring 60%?
    2. Will Target's new value brand - Dealworthy - attract value shoppers, or will it be a bust?
    3. Are the 2020s the decade of Chinese eCommerce sellers, and will they put US sellers out of business?
    4. James and Sean chat about the tactics and tools they used to stay organized and focused at work.

    36 min
  • BrandBusters Ep. 3: Super Bowl 2024 Recap - Who Boomed and Who Busted?

    Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.

    In Episode 3, James and Sean cover all things Super Bowl - from the numbers and the costs to the commercials. They cover:
    1. The cost of a Super Bowl spot and the valuable eyeballs that come with it
    2. Takeaways from the commercials
    3. How to evaluate advertising creative
    4. A real-time review of their favorite commercials that "boomed" or "busted"

    33 min
  • BrandBusters Ep. 2: Streaming Ads, AI Shopping Assistants, BrandBusting Stanley, and Being an "A" Player at Home

    Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.

    In Episode 2, James and Sean take on the machines and a cultural zeitgeist brand. They cover:
    1. The impact on consumers and brands of Amazon Prime Video (and others) showing streaming ads
    2. Chatting with products before you buy them with Amazon's new AI
    3. They "BrandBust" the Stanley Brand, discuss its meteoric rise, and its latest negative PR (ooooh spicy)
    4. They talk about balancing family, life outside of work and tips on being an "A" player at home. If we're being honest, this segment is probably the most important segment. (Who cares what you did at work if no one wants to be at your 70th birthday party)

    35 min
  • BrandBusters Ep. 1: Let's Talk eCommerce, Solo Stove, and Cool Sh*t

    Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.


    In Episode 1, James and Sean dive into:

    • Amazon Vendor Central rumors about them stopping the sale of low-selling price items and what it means for brands.
    • They "BrandBust" the Solo Stove Snoop Dogg campaign
    • Chat fitness routines and how they stay sane for work and family demands
    • Talk about who they are and what to expect from the BrandBusters podcast
      • 19 min

    About BrandBusters CPG and eCommerce Podcast

    From the publisher's feed

    BrandBusters is a weekly 20-30-minute podcast where we shoot it to you straight on all things CPG, eCommerce, and wellness!