BrandBusters CPG and eCommerce Podcast

By James Schwyn and Sean Lee

BrandBusters is a weekly 20-30-minute podcast where we shoot it to you straight on all things CPG, eCommerce, and wellness!... more

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FAQs about BrandBusters CPG and eCommerce Podcast:

How many episodes does BrandBusters CPG and eCommerce Podcast have?

The podcast currently has 28 episodes available.

BrandBusters CPG and eCommerce Podcast episodes:

April 24, 2024 BrandBusters Ep. 8: Chase's Retail Media Bet, Olympics' Ads Record, and Tortured Poets
In Episode 8, James and Sean discuss:
1. Chase's unveiling of Chase Media Solutions, giving advertisers access to merchant category spending behavior
2. NBC scores big with a record $1.2 billion in ad sales 100 days prior to the games taking place in Paris
3. Sean reveals his inner Swiftie and discusses Taylor's marketing masterclass with the surprise double release of The Tortured Poets Department
...more
30min
April 09, 2024 BrandBusters Ep. 7: Getting Acquired, Amazon Fee Delay, and Dr. Squatch Up for Sale
In Episode 7, James and Sean discuss
1. Amify (our old stomping ground) was sold to Cart.com. We talk about what it was like to work for a growth-stage startup.
2. Amazon is delaying their new low inventory fee.
3. Dr. Squatch shopping around a sale of the Brand.
...more
38min
March 13, 2024 BrandBusters Ep. 6: Amazon Raises Inbound Fees, Walmart Acquires Vizio, and BrandBusting Manscaped
In Episode 6, James and Sean have a BALL breaking down:
1. What Amazon's raised inbound fees mean for brands
2. Why Walmart's acquisition of Vizio is a home run
3. How Manscaped blitzscaled by identifying a white space in one of the most competitive categories while destigmatizing a taboo topic
...more
39min
February 29, 2024 BrandBusters Ep. 5: Top Tips to Get the Most Out of Trade Shows
In Episode 5, The Brandbusters - James and Sean - chat about how brands, retailers, and vendors can get the most out of attending tradeshows.
James is coming to you live from eTail West.

What you'll learn:
1. Should your brand or company attend a tradeshow?
2. Putting in leg work before the show (where the magic happens)
3. Tips to network at the show and build lasting relationships
4. Following up and following through.

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Time Stamps:
00:00 - Intro
01:40 - Should You Attend a Trade Show?
04:30 - James' Take on Attending Trade Shows
07:35 - Having a Plan For The Show (Before the Show)
13:00 - Tips to Network at the Show
15:00 - Should Big Brands Feel Obligated to Attend?
18:55 - Keeping Your Personal Routine Amid The Chaos
20:35 - Following Up After The Trade Show

...more
28min
February 22, 2024 BrandBusters Ep. 4: Target’s New Value Brand, Rise of Chinese Ecomm Sellers, & Staying Organized
Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.
In Episode 4, James and Sean tackle Target's new value strategy, Chinese ecommerce sellers, Lyft's "fat-fingered" earnings, and how they stay organized at work.
1. How did Lyft fat-finger their earnings report to send the stock soaring 60%?
2. Will Target's new value brand - Dealworthy - attract value shoppers, or will it be a bust?
3. Are the 2020s the decade of Chinese eCommerce sellers, and will they put US sellers out of business?
4. James and Sean chat about the tactics and tools they used to stay organized and focused at work.
...more
36min
February 13, 2024 BrandBusters Ep. 3: Super Bowl 2024 Recap - Who Boomed and Who Busted?
Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.
In Episode 3, James and Sean cover all things Super Bowl - from the numbers and the costs to the commercials. They cover:
1. The cost of a Super Bowl spot and the valuable eyeballs that come with it
2. Takeaways from the commercials
3. How to evaluate advertising creative
4. A real-time review of their favorite commercials that "boomed" or "busted"
...more
33min
February 07, 2024 BrandBusters Ep. 2: Streaming Ads, AI Shopping Assistants, BrandBusting Stanley, and Being an "A" Player at Home
Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.
In Episode 2, James and Sean take on the machines and a cultural zeitgeist brand. They cover:
1. The impact on consumers and brands of Amazon Prime Video (and others) showing streaming ads
2. Chatting with products before you buy them with Amazon's new AI
3. They "BrandBust" the Stanley Brand, discuss its meteoric rise, and its latest negative PR (ooooh spicy)
4. They talk about balancing family, life outside of work and tips on being an "A" player at home. If we're being honest, this segment is probably the most important segment. (Who cares what you did at work if no one wants to be at your 70th birthday party)
...more
35min
January 27, 2024BrandBusters Ep. 1: Let's Talk eCommerce, Solo Stove, and Cool Sh*t
Welcome to BrandBusters with your hosts, James Schwyn and Sean Lee. They shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and bullsh*t.

In Episode 1, James and Sean dive into:
Amazon Vendor Central rumors about them stopping the sale of low-selling price items and what it means for brands.

They "BrandBust" the Solo Stove Snoop Dogg campaign

Chat fitness routines and how they stay sane for work and family demands

Talk about who they are and what to expect from the BrandBusters podcast
...more
19min

FAQs about BrandBusters CPG and eCommerce Podcast:

How many episodes does BrandBusters CPG and eCommerce Podcast have?

The podcast currently has 28 episodes available.