If you haven't heard of Dominic McGregor, you will most definitely have heard of his business and his business partner. Dom co-founded £500 million Social Media Agency Social Chain with Steven Bartlett at just 21 years old.

But everyone knows Social Chain. Everyone knows Steven Bartlett. But very few people know the real Dom - and that is what today's podcast is all about - getting to know Dom. The COO of Social chain. Getting to know his journey, his struggles - all about his sobriety and why personal branding was so pivotal not just to Social Chain's success but to his and Steven Barlett's too.

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With over 20 years of experience in the Fitness industry - Marc Diaper’s career has been linear, but there is nothing about him that is ordinary. 

I was lucky enough to stumble across Marc on a clubhouse stage in UK Lockdown 1 at the start of the pandemic in 2020… Since then, I have been following Marc’s journey, learning from his leadership and his attitude towards branding and marketing himself - and London’s most recognisable gym brand, Gymbox. 

This conversation is a little different from the ones we’ve had on Branded by Amelia Sordell. And that’s why it’s so fascinating. 

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If you don’t know Henry Milroy, chances are you know his business. Henry founded the viral ice cream sensation, Pan-n-Ice at just 19 years old. 

Since then he’s grown the business from his kitchen table having kiosks around the country, catering some of the most iconic events, 7.8 million views on TikTok, quarter-million followers on social.

But Henry’s journey hasn’t been a challenge less one. He’s lost co-founders, team members and at one point during the pandemic, his revenue was reduced to £0. Here is Henry Milroy, the man behind the brand. 

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People think they know Zac Des. He’s amassed over 30,000 followers on social media and over 1 million downloads on his podcast Would You Like A Podcast?… but you will have never met this Zac before. 

This Zac is different - less confident than his usual self. Vulnerable. Open. We talk about being the only black kid at his school, about the chip he has on his shoulder. Business building and exiting - his mental health and struggles with addiction.  

This is Zac Des, but not like you’ve met him before. 

You can find more of my content below:

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The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK. 

And a big part of the agencies success has been down to the way they market themselves. 

In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world’s longest-running agency vlog, The Daily Goat. This is how I met Harry - how some of you listening might already know him. But there is so much more to Harry Hugo than just the Daily Goat - and The Goat Agency. 

This guy is 27 years old and has the mind and business acumen of someone double that age with multi exits under his belt. I’m lucky enough to call Harry a friend, and I’m not sure he knows this also a mentor. This conversation lifts the lid on what it takes to build a billion-dollar agency. I know you’ll be glued from start to finish. 

You can find more of my content below:

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Hannah Holland started HLD Group at just 24 years old. A university dropout, Hannah has scaled her female talent management agency from representing Love Island and Influencer superstars Harley Brash and Demi Rose to 25 full-time clients.

But Hannah is so much more than a talent manager - she strategically builds personal brands for reality stars, DJs, Instagram influencers and TikTokers that last well beyond 1 viral post or ITV appearance. What Hannah does is incredible - she's found a way to create longevity for people in an industry where almost no one ‘makes it' long term. 

Hannah is just 27 years old and I know you’ll be just as impressed and inspired listening to this conversation as I was having it. 

You can find more of my content below:

LinkedIn - Amelia Sordell
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X / Twitter - @AmeliaSordell