Branded

Branded

By Larry Roberts & Sara LohseBusinessEntrepreneurshipMarketingCareers
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Branded episodes

  • From Definition to Values: Exploring the Fundamental Steps of Brand Building

    Welcome back to Branded! Things are sounding a little different this week. Larry's been in and out of the hospital, so we're sending him positive vibes for a speedy recovery.

    In the meantime, we wanted to share one of our favorite past episodes that we often reference. It's all about building your brand, and even if you've heard it before, it's a great refresher.


    This episode talks about the eight components of a personal brand and is filled with actionable steps to build your own brand. You'll want to take notes on this one!


    Key takeaways:


    1. Start with a Strong Brand Definition: Define who you are, what you do, and who you do it for. This will serve as the foundation for your entire brand-building journey!'
    2. Embrace Your Brand Values: Your values reflect what you stand for and guide the future of your brand. Think about what ideals are important to you and ensure they align with your company's mission.
    3. Don't Overthink, Just Act: Take the time to break down each component of your brand and examine them individually. Then, step back and see how they work together as a cohesive whole. Remember, simplicity is key!

    28 min
  • Embracing Change: Understanding When It’s Time to Rebrand
    Welcome back to Branded: your comprehensive guide to creative branding.
    In today's episode, we dive deep into the intriguing question: how do you know when it's time to initiate a rebrand? Larry and Sara open up this insightful discussion by sharing their experiences and strategies around rebranding, both from a corporate and personal branding perspective.
    Larry shares his own rebranding journey, from the creation of his initial podcast "Readily Random" to the birth of "Red Hat Media." Through his story, he reveals the challenges, missteps, and lessons learned on his path to establishing a brand that truly resonates with its intended audience. Sara chimes in with her experiences, discussing how personal changes and evolving interests can necessitate a brand refresh.
    We also explore how life-changing events and personal growth can be catalysts for rebranding, using the example of a content creator navigating her return after a break and the subsequent evolution of her brand to better align with her new circumstances.
    Key takeaways:
    1. Identifying When to Rebrand: Larry stresses that a key indicator for rebranding is when your brand fails to resonate with your audience or if you realize there’s an absence of a clear brand message. Reflecting on his early brand, Larry highlights the importance of having a message that the audience can readily identify and connect with.
    2. Importance of Audience Alignment: Understanding and analyzing your audience is crucial for any rebrand. Both hosts agree that ensuring your brand message aligns with your audience's expectations and needs is a fundamental step in a successful rebrand.
    3. Navigating Life Changes in Personal Branding: Sara discusses how significant personal events, like having a baby, can influence the direction of a personal brand. It's essential to reevaluate and possibly realign your brand to reflect these pivotal moments genuinely and transparently, creating a stronger connection with your evolving audience.
    4. Continuous Evolution of a Brand: Personal brands should be dynamic and flexible. Regularly revisiting and adjusting your brand to reflect your current mission, vision, and values can prevent the need for a drastic rebrand later on. This approach ensures that your brand grows organically and authentically.
    5. Strategic and Thoughtful Rebranding Process: Planning is paramount when considering a rebrand. It's not just about picking a new logo or color scheme on a whim. A strategic approach, including studying market trends, gathering audience feedback, and ensuring consistent application across all touchpoints, is vital for a successful rebrand.
    We hope you find these insights valuable as you consider the evolution of your own brand. If you enjoyed this episode, please smash that subscribe button so we can continue to guide you on your branding journey.
    Stay tuned for more tips and experiences from the world of creative branding! Hit subscribe and join us on this branding adventure.
    [embed]https://youtu.be/7bWaAdVhJq8[/embed]
    25 min
  • AI for Branding: Using ChatGPT to Build Your Personal Brand

    Welcome back to Branded: your comprehensive guide to creative branding.

    In this episode, we dive into the world of AI tools and how they can be leveraged to build and enhance your personal brand.
    We start off by discussing the intimidating nature of AI and how it's only been about a year since the AI revolution started impacting us all. Larry, having spent a lot of time understanding these tools, shares insights about ChatGPT, focusing on its utility and the recent additions of custom instructions and plug-ins. Sara humorously recounts her own journey and challenges with using these features, which many of you might relate to.
    Throughout the episode, Larry goes into detail about how you can use ChatGPT to create personalized branding tools, like persona modeling, and even touches on the broader implications of AI advancements. Meanwhile, Sara adds a lighter touch by sharing her experiences and lightly ribbing Larry about his age and early tech experiences.
    Key takeaways:
    1. Effective Use of ChatGPT for Branding: We dive into how ChatGPT's custom instructions can help you define your brand’s voice and ensure your content resonates well with your audience. These instructions can personalize your interactions with the AI, making it a more powerful tool for developing consistent and branded content.
    2. Custom Plug-ins in ChatGPT: Larry explains the importance of using plug-ins with ChatGPT to expand its capabilities, such as reading long documents like PDFs. He also walks us through the basic steps of enabling these plug-ins, emphasizing that this function can extend the productivity of your AI interactions.
    3. Persona Modeling for AI-Based Branding: Larry talks about persona modeling using ChatGPT's custom instructions. This entails defining who you are, your goals, experiences, and how you want ChatGPT to respond, enabling you to maintain brand clarity and consistency in communications.
    4. The Role of AI in Enhancing Your Brand: We discuss how ChatGPT and other AI tools can be used for tasks like writing blog posts, social media content, or even entire books, thus reinforcing your brand propositions. Larry also touches on the potential future of AI, its impact, and how it integrates into personal and business branding strategies.
    5. Starting with the Basics: Sara shares a practical tip for beginners – copying a piece of existing written content into ChatGPT and asking it to mimic that style. While this is a great temporary solution for fitting ChatGPT responses into your brand’s voice, Larry emphasizes the importance of properly setting up custom instructions for long-term use.
    We wrap up the conversation by encouraging you to explore ChatGPT and its evolving features. Educate yourself to fully leverage these tools for your brand’s benefit, and don’t shy away from making these advanced technologies work for you.
    We hope you find these insights valuable and that they inspire you to dig deeper into how AI can be a part of your branding strategy.
    Until next week, stay creative!
    Dad jokes:
    Q: Why don’t scientists trust atoms?
    A: They make up everything.
     
    Q: Why was the math book sad?
    A: Because it had too many problems.
     
    Q: Why did the tomato blush?
    A: Because it saw the salad dressing.
     
    Q: Why don’t oysters give to charity?
    A: Because they’re too shellfish.
     
    Q: Why did the banana go to the doctor?
    A: Because it wasn’t peeling well.
    [embed]https://youtu.be/_YZVknoCSic[/embed]
    21 min
  • Crafting Connections: The Power of Personalized Branding Experiences
    On this episode of Branded, we're recapping our recent experience on the PodFest PodTour and at the Spark Media Ignite Conference. Most importantly, we're talking about a lesson that one of our hosts (Larry) learned the hard way: lean into ideas that resonate with your audience even if they don't resonate with you.
    During the SPARK Media Conference, we experimented with an innovative approach to connect with attendees—our very own bracelet-making station, thanks to Sara's brilliant idea. Despite initial skepticism from Larry, the concept proved to be a massive hit, drawing crowds and fostering genuine connections. Join us as we dive deep into the lessons learned from this unique branding experiment and how you can apply these insights to your own branding efforts.
    Key Takeaways:
    1. Personalization Creates Impact: Sara's bracelet-making station was a stellar example of creating a unique, personalized experience for attendees. It emphasized the importance of creating memorable, personal interactions that resonate more deeply than generic branding materials. By allowing attendees to create their own branded bracelets, they left with a tangible and meaningful reminder of the interaction.
    2. Differentiation in Branding Efforts: The standard conference swag often falls short in creating lasting impressions. Sara and Larry discuss how stepping outside the norm with unique and thoughtful giveaways can significantly impact how people remember and engage with your brand. Personalized items show attendees that thought and effort went into the engagement, which stands out against the typical mass-produced items.
    3. Building Genuine Connections: Spending time with attendees at the bracelet-making station allowed for deeper, more meaningful conversations. Larry and Sara illustrate how taking the time to engage on a personal level can help establish strong connections and build trust, which is invaluable for any brand.
    4. Think Beyond Immediate ROI: The bracelet-making activity wasn’t just about immediate gains but about long-term relationship-building. Attendees weren’t just passing through; they spent time, shared stories, and forged genuine relationships with Larry and Sara. These interactions are likely to translate into future opportunities and brand loyalty.
    5. Creativity in Brand Representation: Sara highlights the importance of aligning brand activities with your brand promise. Branded is all about building other brands, so creating an activity where attendees could personalize their experience was a perfect fit. This experience serves as a reminder that any branding effort should reflect your brand’s core values and mission authentically.
    [embed]https://youtu.be/XrNLLB_6fYw[/embed]
    24 min
  • Throw Out the Rules: Creating a Podcast that’s Authentic and Impactful
    In today's episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new.
    She shares insights on understanding fear, setting realistic expectations, and the fine line between coaching and therapy. We also dive into the power of podcasting as a content marketing strategy and its ability to transform how listeners perceive brands. Barsi reflects on her own podcasting journey and the impact it has had on her personal and professional growth.
    Key takeaways:
    1. Authenticity and Transparency: Revealing our true selves and showing up in the moment can be challenging, but it is essential in both personal and professional growth. As a creativity coach, Barsi helps people remove their personas and embrace authenticity to create a safe space for exploration and growth.
    2. Individuality in the Creative Process: The journey of creativity is unique for each individual. While guidebooks and set ways of doing things can be helpful, it's important to break patterns, find what works for us, and embrace our own uniqueness. Understanding our core values and purpose allows us to stand out and make a meaningful contribution to our field.
    3. The Transformative Power of Podcasting: Podcasting has evolved into an incredible marketing tool that creates a deep connection with listeners. With its intimate format and ability to transform how people perceive hosts and guests, podcasting is an effective way to build trust and authenticity with your audience. While it may take time to see a significant return on investment, the true value lies in the influence gained and the personal and professional growth that comes with it.

      4. [embed]https://youtu.be/fEbd-VPXm6A[/embed]
      About Christina Barsi
      I'm an entrepreneur, having founded three companies that I operate today, a Certified Kaizen-Muse Creativity Coach, a Certified Level II Reiki Healer and the host of a podcast called Be Bold Begin. I'm also a creative, a writer, a producer, an expert in podcast creation and audio post-production, a speaker and workshop leader. Everything I create is in the spirit of guiding others (and myself) closer to our truths and unearthing our higher selves. Transformation is my jam.
      After building my first business in default-hustle mode, I can share firsthand, that THAT is not sustainable, let alone enjoyable. So I've created an easier way...
      Are you ready?
      https://www.avanthausmedia.com/
      https://www.christinabarsi.com/be-bold-begin-podcast
      https://www.instagram.com/thebarsi/
      https://www.linkedin.com/in/christina-barsi/
      34 min
    4. Branding on a Budget: Inexpensive Strategies for Building and Growing Your Brand

      Welcome back to Branded: your comprehensive guide to creative branding.

      In this episode, we dive into the real costs of creating a strong brand identity. Today, we're pulling back the curtain on our own experiences with logo design, branding strategies, and the critical importance of in-person networking. We are sharing six strategies for growing your brand on a budget so you can market yourself without spending thousands.
      Larry shares his journey with Red Hat Media, from navigating exorbitant initial quotes for a logo to discovering more budget-friendly options that ultimately led to the iconic Red Hat logo. We also explore the strategies that can enhance your brand’s visibility, from leveraging social media effectively to repurposing content across various platforms.
      Moreover, we touch on the essence of face-to-face interactions and the significant role they play in building a brand. In illustrating this, Larry delves into his own networking practices and how consistently representing the brand has opened doors and created opportunities for Red Hat Media.
      Whether you're an entrepreneur looking to make your mark or a seasoned business owner seeking fresh insights, this episode is packed with actionable advice to elevate your branding game.
      Key takeaways:
      1. Cost-Effective Branding Solutions: Larry discusses how he initially faced a $7000 quote for designing the Red Hat Media logo and brand guidelines but ultimately spent $750 using a service like 99 Designs. This underscores the importance of exploring cost-effective alternatives without compromising on quality.
      2. Strategic Social Media Presence: We emphasize that posting content more frequently than once a week is crucial for building and maintaining a brand's presence. Knowing where your audience hangs out and tailoring your content accordingly can make or break your social media strategy.
      3. Repurpose and Reinforce: The importance of repurposing content can't be overstated. Transforming a podcast into a blog post or sharing posts across different social media platforms helps to reinforce your brand message and reach a broader audience.
      4. The Power of In-Person Networking: Larry shares insights on how in-person networking has been instrumental in growing Red Hat Media. Face-to-face interactions can lead to significant opportunities, such as being featured on bigger platforms or forming lucrative collaborations.
      5. User Generated Content: Leveraging user generated content is a powerful strategy for organic brand promotion. By encouraging others to post photos with branded merchandise or sharing their content, you can significantly boost your brand's visibility and credibility.
      Tune in to learn how to navigate branding costs, enhance your social media presence, repurpose content effectively, and why in-person networking remains a cornerstone of successful branding.
      [embed]https://youtu.be/RDPcvV2sWrg[/embed]
      33 min
    5. The #1 Question You Should Never Ask as a Podcast Host

      Welcome back to Branded: your comprehensive guide to creative branding.

      In this episode, we dive into a topic that's universally frustrating for podcast guests and equally detrimental to podcast hosts: the dreaded "Tell us about yourself" question. We explore why this question is a sign of unpreparedness and how it can derail the value of a podcast episode. This discussion not only targets podcast hosts but also provides valuable advice for guests on how to effectively steer this question into a productive conversation.
      We'll share personal anecdotes, common pitfalls, and actionable strategies for both hosts and guests to improve the quality of their podcast interviews and, in turn, enhance their branding efforts. From Larry's early podcasting days fraught with this very mistake to Sara’s expert advice on crafting a concise and effective introduction, we cover it all.
      Key takeaways:
      1. The Pitfalls of "Tell Us About Yourself": We discuss how asking this broad, unfocused question showcases a lack of preparation and unprofessionalism in podcast hosts. This question often leads guests to give lengthy, rambling answers that fail to provide value to the audience.
      2. Effective Strategies for Hosts: Larry emphasizes the importance of doing your homework on your guest. He advises podcast hosts to prepare insightful, targeted questions that align with the guest’s expertise and the podcast’s value proposition.
      3. Crafting a Focused Response: Sara shares her three-step formula for guests to answer the dreaded question concisely and effectively. Introducing oneself, establishing expertise, and hinting at the key topics to be discussed can help drive the conversation forward.
      4. Setting Expectations and Building Rapport: We highlight the importance of clear communication between hosts and guests prior to the recording. Both parties should be on the same page about the episode’s focus to ensure a smooth and valuable conversation.
      5. Leveraging Podcast Appearances for Branding: We discuss how both hosts and guests can use podcast interviews to strengthen their brand. By being prepared and strategic, both parties can ensure that the episode delivers value, builds credibility, and engages the audience.
      Join us as we unpack these insights and offer practical advice to level up your podcasting game. And don't forget to smash that subscribe button on your favorite podcast platform so you never miss an episode.
      [embed]https://youtu.be/iCYmCvnN7-c[/embed]
      25 min
    6. Brand Success Story: Joe Saul-Sehy of Stacking Benjamins
      On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story.
      At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in Ireland. Joe tells his side of that interaction and how he created The Girl With the Penis Tattoo.
      With his mullet strategy, Joe talks about how to grow a small podcast into a huge success and make a show that leads with entertainment.
      Key Takeaways:

      1. Crafting Compelling Content: Joe emphasized the importance of creating interesting and entertaining content. Regardless of the type of product or message, we are all in the entertainment business first and foremost. Joe and Sara share their experience of telling a hilarious story about a tattoo gone wrong, which served as an example of the kind of content we aim to create to entertain our listeners.

      2. Building a Successful Show: Joe acknowledged the presence of another more professional and research-focused host on the show, showcasing the importance of finding a balance. He revealed that Branded underwent some changes to make it more accessible and entertaining, akin to "The Tonight Show." While these changes initially led to some setbacks, the show eventually improved and even received awards from reputable publications like Kiplinger.
      3. Interview Techniques: Joe offered valuable insights into the art of interviewing. He drew inspiration from legendary interviewers like Larry King, Barbara Walters, Howard Stern, and Mark Marron. Joe stressed the significance of being genuinely curious and asking meaningful questions that delve into the heart of the guest's book or topic. Crafting interviews that are engaging, informative, and leave the audience wanting more is no easy feat.
      4. Investing in Skill Sets: The importance of investing in individual skill sets cannot be overstated. Joe shared how he personally invested in learning comedy and public speaking to enhance his hosting abilities. Drawing from his experience as a professional PR person for American Express, he highlighted the value of specific skill sets in generating meaningful conversations on the show.
      5. Overcoming Challenges: Joe shared his frustration with success stories that lack practical advice on how to achieve it. He emphasized the importance of actively reducing friction in communication, listening to criticism, and finding truth in the message even amidst snark or negativity. Joe encouraged fellow podcasters to become students of what causes friction in their content and improve upon it.
      6. The Serious-Fun Mix: Joe drew a captivating analogy, likening a good podcast to a mullet - serious content in the front and fun or entertaining elements in the back. Striking a balance between educational and enjoyable content is key to keeping our listeners engaged and coming back for more.
      [embed]https://youtu.be/tl1fcZqLh-M[/embed]
      About Joe Saul-Sehy
      Author/Co-Host of The Stacking Benjamins Show
      Joe is the creator and co-host of the Stacking Benjamins and Stacking Deeds podcasts and the creator of a network of five podcasts (plus a monthly contributor to another!).
      Current board member at large of The Plutus Foundation.
      Former board president of Partnership For The Pathway.
      Joe is a former financial advisor (16 years) and represented American Express and Ameriprise in the media. He was the “Money Man” at Detroit television WXYZ-TV, appearing twice weekly. He’s appeared in Bride, Best Life, and Child magazines, the Los Angeles Times, Chicago Sun-Times, Detroit News and Baltimore Sun newspapers. He’s also appeared online in more than 200 different places, including CNBC.com and WSJ.com.
      https://podcasts.apple.com/us/podcast/the-stacking-benjamins-show/id650045209?ign-itscg=30200&ign-itsct=podcast_box_player
      https://www.instagram.com/stackingbenjaminspodcast/
      https://www.facebook.com/IStackBenjamins
      https://www.youtube.com/@StackingBenjamins
      https://www.linkedin.com/in/joe-saul-sehy-b3426b31/
      https://www.amazon.com/Stacked-Super-Serious-Guide-Modern-Management/dp/0593330676?crid=11J381Q512FFW&keywords=stacked+your+super+serious+guide+to+modern+money+management&qid=1673289314&sprefix=stacked+your+,aps,146&sr=8-1&linkCode=sl1&tag=sbpod-20&linkId=dfacee7366fcdc0f29f2cc3d468913d4&language=en_US&ref_=as_li_ss_tl
      https://www.tiktok.com/@stackingbenjamins
       
      https://twitter.com/SBenjaminsCast
       
      38 min
    7. Brand Guidelines: Shaping a Consistent, Memorable Brand

      Welcome back to Branded: your comprehensive guide to creative branding.

      In today's episode, we're focusing on brand guidelines—one of the most critical aspects of ensuring your brand stays consistent and recognizable. We’ll break down the importance of fonts, visuals, logos, and even the tone of your speech as pivotal elements in crafting your brand’s identity.
      We were introduced to Red Hat, a new font brought to us by a client named Scott Houston. Initially, we were die-hard fans of Montserrat, but Red Hat captured our imagination and felt more in line with the essence of our brand. However, we also experienced the harsh reality of internet fame through a parody video that garnered thousands of views but attracted unwanted and hurtful comments from trolls. That experience made it clear: garnering attention is only valuable when it aligns with your brand.
      Moreover, we reflected on how our own brand uses unique, hand-drawn designs and speech bubbles, abstaining from stock photography to ensure genuine representation. We also touch upon the necessity of having various logo versions for different mediums and the importance of documenting this thoroughly in your brand guidelines.
      We’re really excited for an upcoming Spark Media Conference where we’ll showcase our branded booth, complete with our custom stickers and consistent color schemes. This brings us to the primary focus of today’s discussion: the significance of maintaining consistency across all your brand’s touchpoints.
      Key takeaways:
      1. Importance of Consistent Brand Formatting: We emphasize that having viral posts and attention isn’t enough; these need to translate into brand recognition and value. Ensuring that your formatting, from fonts to visuals, remains consistent is crucial for this.
      2. Role of Visuals in Brand Identity: Our brand opts for hand-drawn designs and speech bubbles, avoiding stock photography. It’s essential to choose visuals that truly represent your brand's unique voice.
      3. Versatile Logo Usage: Documenting various versions of your logo, like black and white formats, and specifying their application ensures that your brand is consistently represented across different media, whether it be in print or online.
      4. Speech and Tonality’s Impact on Branding: Paying attention to your speech patterns and tonality can significantly change how you present yourself to clients. Being aware of and working on smoothing out your delivery will enhance your brand’s professionalism.
      5. Value of Brand Taglines and Catchphrases: Reiterating our tagline "use your outside voice" has resonated strongly with our audience. It’s important to find and consistently use a tagline that reflects your brand's passion and message across all platforms.
      Thank you for tuning in to this episode of Branded. Remember, building brand guidelines and documenting them meticulously is an investment in your brand’s future success. Stay consistent, and let your voice be heard!
      [embed]https://youtu.be/MKI62c0BHvc[/embed]
       
      32 min
    8. Unleashing Creativity: Out-of-the-Box Thinking to Make Your Brand Memorable
      On this episode of Branded, Larry and Sara are joined by Joe Rubin to talk about how you can make your brand stand out by pushing the boundaries of creativity.
      Joe is one half of the duo behind MowPod, the leading podcast marketing agency, and has built his brand by doing things that make people remember him--like serving beer out of a toilet in an expo hall.

      Joe shares his journey in the world of podcasting, starting from humble beginnings and transforming into a confident podcast expert. He takes us through the challenges he faced in promoting his podcast, the lessons he learned along the way, and the strategies he developed to stand out in a crowded industry. We'll also discuss the power of community-building, the importance of creative booth setups at conferences, and the value of taking risks to build a successful brand

      He's sharing his insights from 20+ years of entrepreneurship, community-building, and podcasting failures and successes.
      Key takeaways:

      1. Persistence Pays Off:* Joe Rubin's story exemplifies the importance of perseverance and continuous learning. Despite initial challenges and failures, he didn't give up but instead focused on improvement and understanding the podcasting space.

      2. Transparency and Guarantees: Joe's approach of offering a performance guarantee when selling podcasts showcases the power of transparency and accountability. By ensuring they deliver what they promise, businesses can build trust with their audience.
      3. Creative Marketing Strategies: Joe's inventive booth setup at events, like using toilets filled with ice and beers, demonstrates the impact of creativity and resourcefulness in catching people's attention. Thinking outside the box can make a brand memorable even with limited resources.
      4. Community Building: The importance of creating a community around a brand, as seen in Mike and Joe's successful after parties, is highlighted. Engaging with the audience and fostering a sense of belonging can significantly contribute to a brand's success.
      5. Strategic Conferences Attendance: Joe's focus on selecting the right conferences and making a strong impression emphasizes the effectiveness of strategic planning in generating business and visibility. Choosing the right platforms to showcase a brand is crucial in standing out amidst the competition and building connections.
      [embed]https://youtu.be/TOO6LadlqzI[/embed]
      About Joe Rubin
      Co-founder & Co-Host
      Joe Rubin is the CMO of the leading podcast marketing agency, mowpod.com. Prior to that, Joe had been introducing entrepreneurs to investors nationwide for 19 years through VC & Angel Investor Conferences across the US with FundingPost.com. Joe has also invested in over a dozen seed deals over the past decade, such as Sticky, Inc. (acq Splashtop), Senscient (acq MSA Safety Inc), Giftworks (acq Frontstream Payments), was an investor and on the advisory board of Offermobi (acq Moko.mobi), Human Demand (acq IgnitionOne) and an advisor to Gozaik (acq Monster) and currently on the Board of RxBra.
      https://www.mowpod.com
      https://podcasts.apple.com/us/podcast/friday-night-karaoke/id1574029840?uo=7
      https://instagram.com/itsmowpod
      https://youtube.com/itsmowpod
      https://www.linkedin.com/in/joerubin
      https://twitter.com/fundingpost
       
      30 min

    About Branded

    From the publisher's feed

    Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!