This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter. 
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S9E24 - Branding A Disease

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

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This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.   They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.   From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.   Ads that couldn’t run today. 
 Hosted on Acast. See acast.com/privacy for more information.

The Gong Show: Ads That Could Never (Ever) Run Today

Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.   We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.   We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.   Cars are the stars. 
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Cars Are The Stars: Automobile Brands in  Hollywood

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:   The sandwich board.   They have been around for over 200 years.   Cities try and ban them. Storekeepers love them.   They can make you smile. They can make you angry. They can attract a lot of attention.   They are the pop-up ads of the physical world.   Hosted on Acast. See acast.com/privacy for more information.

Ham on Wry: Sandwich Board Advertising

Customers often lie to companies in surveys, polls and focus groups.   Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.   So what are advertisers to do?   One solution is Google.   What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. 
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Pants on Fire: When Customers Lie to Marketers

80% of all advertising is ignored.   That’s why some advertisers employ cheeky advertising.   It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.   We’ll talk about a fruit company that printed an open letter to the Pope.   An airline campaign that told you to “keep it in your pants.”   And a product that claims your grandparents had more sex than you.  

 Hosted on Acast. See acast.com/privacy for more information.

S9E24 - Branding A Disease

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