Branding Archives - Fast Marketing Minute

Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.

A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?

Here are 5 steps to launch your mobile marketing tour

What’s so great about mobile marketing tours?

Mobile marketing tours allow brands to connect with customers in a personal and memorable way. They can help build brand awareness, generate leads, and provide a fun and unique experience for customers.

What’s not to like about that?

The post Is a Mobile Marketing Tour Right for Your Brand? appeared first on Fast Marketing Minute.

Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.

Write a Topical List

Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.

Use Tools of the Trade

Keyword tools like SEMrush can show you how often people search for specific keywords, giving you an idea of which ones are worth including on your website. If there’s high volume on certain keywords, it means there’s lots of competition.

Longer Keywords Go a Long Way

Websites like 1800 Dentist will probably have a higher keyword ranking than your local dentist. To rank higher, use longer-string keywords like “Dallas Cosmetic Dentistry” or “Oral Surgery in Dallas” so your website appears in more relevant searches.

What’s Your Intent?

Knowing how your customers think is half the battle when you’re crafting SEO strategy. If it’s back to school time and summer is over, more people may schedule a dentist appointment. Use the intent of your customers to your advantage by providing content that will target their predicted keywords

The post 4 Ways Keyword Research Can Drive Marketing Strategy   appeared first on Fast Marketing Minute.

Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there.

Let’s talk about what it takes to improve your marketing plan framework.

The post 5 Strategies to Improve Your Marketing Plan Framework appeared first on Fast Marketing Minute.

With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in.

So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts.

1) Edit audio and podcasts on Audacity

Even if you’re a total beginner, recording and editing a podcast on Audacity is simple. You can record, edit and publish all in one place. It’s actually the free audio tool that I use to record the #FastMarketingMinute.

2) Create and share podcasts on Anchor.fm

Anchor is another podcast platform, owned by Spotify. Anchor FM is a free tool that lets you create and distribute your podcast to any listening app. Another feature is that you can create video content to go with your podcast. So then, you can distribute to even more channels.

3) Maximize cross-channel promotion

Why not turn one video into ten or more pieces of different content? That lets you take your ideas as far as they can go and saves you time in the process. One of the tools that I use is Repurpose.io. Reinventing the wheel for social media can be exhausting. Don’t let it be!

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you increase sales and visibility. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

The post Audio Content Shortcuts to Market Your Brand appeared first on Fast Marketing Minute.

In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know.

Want to create an attention-grabbing logo, one that speaks to your brand and your customer?

1. Make a Lasting First Impression

A logo is your company’s first impression, so make it visually striking, legible, and easy to understand. Whether you’re creating a logo for the first time or revamping your existing one, always ask family, friends, or business partners for feedback.

2. Speak to Your Customer

A dull, flat, colorless logo on a kid’s clothing store? Imagine how many kids or adults would want to shop there? Make sure your logo design captures the mood, desires, and personality of your customers. If not, you might be turning off prospective buyers who think you don’t understand them.

3. Design a Logo with Character

Does your logo have personality? Does it capture your brand? Your logo should to appeal to your target audience. If you’re looking for fun, quirky logos, you can get ideas from food products or apps. Find inspiration from their designs, experiment with the font, color scheme, and even the spacing, to push your creative boundaries.

4. High-Quality Counts

A high-quality logo is non-negotiable.  Your logo represents your business everywhere online and offline. Your storefront, your website, your blogs, videos, social media platforms, and marketing materials. Make sure whatever you create is 100% professional, high-resolution, and scalable, too.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post Marketing Checklist for Logo Designers appeared first on Fast Marketing Minute.

How do find out if your business idea is marketable? Here’s some insight to help you decide.

Although businesses are facing unprecedented challenges and adapting to survive, the ways to identify a great business idea remain the same. Ask yourself these 4 key questions to see whether your idea is worth investing your time, money and efforts.

1. Do People Want It? The simplest way to test whether your idea is viable is to simply ask around. Friends and family (or even an unbiased test group) can give you feedback and help fine tune it. Be open to hear what they have to say, that’s the whole point of a focus group – whether it’s casual or paid.

2. Does It Solve a Problem? As you’re thinking of business ideas, ask yourself if you solve a new problem or maybe an old one with new solutions? If there’s competition in your space, can you solve a problem better than they do? If the answer is “yes,” you’re on the right track. Go to the next step.

3. Can It Be Scaled? Can your business model grow to become even more profitable and flexible to succeed in various business environments? Are you trading dollars for hours, can you think of ways to take your knowledge or product or service, and serve the masses instead of just one to one? Scalability will help you reach your financial goals quicker and more efficiently.

4. How Confident Are you? Sometimes a business idea feels like a light bulb is going off, but if there’s lingering doubt during the development process, weigh the pros and cons. You can always rework your idea, ask your trusted circle, and do more research so it feels right before taking the next step.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 4 Ways to Know if Your Business Idea is Marketable appeared first on Fast Marketing Minute.

Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 

1. Stay on Top of Business Trends.  If you don’t live in Hawaii, you probably have to change your wardrobe based on the season.  Same thing with your business. You may need to adapt your business based on the latest trends. Don’t be a Blockbuster and fail to predict the evolution of renting to streaming. That’s not going to help your business.  

 2. Understand Your Brand’s Reputation. Think about how your brand is seen in the eyes of your next customer. Pay attention to Google reviews, Facebook reviews, and what people are saying about you – in person or heaven forbid, behind your back. Anything negative going on? Make it a priority to fix it. 

3. Track Your Website’s Performance. As a marketer if you can’t measure it, you can’t manage it. The same goes for your business’ website. To know how your website is helping or hurting your business, start checking your website’s reporting. One way is to look atyour bounce rate. That shows if visitors stay on your website or click out. The goal is to keep them reading.  

5. Create Content as Industry Expert. Write, produce, shoot video – it all counts. Share content through social media that relates to your business and tells the world — you’re an expert! It reminds people why they should buy from you. Mix it up and share articles, links and posts that are educational, fun, and related to your industry so you don’t look salesy or needy, which might even be worse.Plus, it shows that you’re someone they can trust (and hopefully buy from). 

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!  

The post 4 Marketing Strategies to Increase Brand Authority appeared first on Fast Marketing Minute.

Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up.

5 Marketing Tips to Build a Stand-Out Brand 

1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can build your brand from the bottom up with a solid foundation. That helps you stand apart from your competitors on social media and your own digital footprint.

2. Be consistent. If you have a logo or tagline, use them everywhere that’s appropriate in your branding. If there’s a question, refer to your style guide. Content should be aligned with your brand — and nothing too risky unless that’s what your brand is all about.

3. Don’t let the haters get you down. You can’t please everyone. I said it. Instead, direct your focus on who you want to attract as an audience and connect with them in a real way. Think about doing business with your ideal client and attracting them with your content and vibe. After all, a personal and business brand is a vibe and people will judge you on it. Good or bad. Make it awesome!

4. Engage to create brand loyalty. Have fans or customers who love your brand? Reach out and thank them! Encourage your readers or viewers to share the love online. Positive engagement, as simple as being warm and genuine on Google My Business, creates the possibility of creating a personal relationship.

5. Keep your eyes open. Are there brands that complement your own? Think about contacting them for co-marketing to enhance your brand identity and reputation. Do you follow a competitor? Keep an eye out for what makes them stand out. This can inspire you to do something different or take you to the next level of what you’re offering to stay current.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com and let’s connect. Talk soon!

The post 5 Marketing Tips to Build a Stand-Out Brand appeared first on Fast Marketing Minute.

Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important.

There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits:

5 Ways a Strong Personal Brand Will Help Your Marketing 

1)         Build a steady stream of ideal clients. When you position yourself as authentic in everything you do, in person and online, you’ll attract prospects, referrals, even clients who want to give you business.

2)         Be open to rewarding partnerships. When you increase your visibility and social brand, others notice. It could be as simple as your consistent commenting on LinkedIn, sharing your blogs, or creating videos and posting on YouTube. Put yourself out there and watch what happens!

3)         Other leaders will take notice. Like attracts like and leaders in your industry and others will begin to notice you, if they haven’t already. That could mean speaking gigs, webinar opportunities, media projects, and of course, more business and bigger projects.

4)         You’ll get recognized in your niche. Your personal brand is all about you, what you believe in and what you stand for. That means, if you talk about marketing 24/7, you’ll gain credibility as a marketing expert. Be clear, consistent and careful with your brand. It really does matter.

5)         Improve your perceived value. Build a social media presence that’s unstoppable. Create and curate content that supports your brand and its value. Spend time developing your personal brand and share what’s important to your audience; WIFT, what’s in it for them not WIFY, what’s in it for you.

Create a personal brand that never sleeps. You’ll gain credibility, prestige and recognition. Jump on the brand wagon and keep it going.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com.  Talk soon!

The post 5 Ways a Strong Personal Brand Will Help Your Marketing appeared first on Fast Marketing Minute.

Need free photos for your marketing projects?

If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media.

Here are 5 free photo sites for your next marketing project

1. Unsplash

Unsplash has thousands of high-quality free photos and images that you can use in marketing and design projects. What makes it easy is that you can find them with a user-friendly search tool. Just type in your keywords, and voila. Photos on demand.

2. Pixabay

Pixabay is another favorite for free photos and has one of the biggest collections of no-cost stock photos and illustrations online. There are over a million images – ranging in quality, with a strong landscape and Editor’s collection.

3. Gratisography

Gratisography is unique an if you haven’t checked it out, you’ll want to. It offers a small selection of fun and quirky images that aren’t your everyday photos. They’re taken by photographer Ryan McGuire. H4e definitely provides a breath of fresh air in the stock photo world.

4. Pexels

With Pexels, you’ll find free public domain stock photos from photographers around the world. Search for something specific or browse by topics – even emotions. Look beyond some of the cheesy photos to find more creative images.

5. Pikwizard

If you’re looking for natural photos of people or urban photography, check out Pikwizard. The photos on this site are offered under two licenses – free and Creative Commons. Free means free, and a Creative Commons license means that the photographer has waived their copyright.

I’m Robin Samora with the Fast Marketing Minute. If you’d like more marketing tips and want to hear about grants and marketing services, visit my website. I’m at RobinSamora.com.  Talk soon!

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