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Please find some links and notes from the 2 Regular Guys Podcast. Tune in for an exciting week with Jay Busselle of Equipment Zone joining us to talk all things branding. He will talk about how good branding improves your marketing and how having a style guide will make everything easier. Jay always has a wealth of knowledge to share so you don’t want to miss the latest from Jay. Also, the good folks from the ISS Shows have a big announcement they are releasing first here on the 2 Regular Guys! #Regulators mount up!

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * ISS Call for Presenters - mark your calendar: The deadline for submissions for the 2020 ISS Conferences is April 26, 2019.  Please note that we cannot put you on the conference program without the requested paperwork by the requested deadline. They are FIRM on this deadline, so only those submissions returned by April 26, 2019, will be considered for 2020 speaking.

Branding as Marketing Aaron: We’d like to welcome to the show Josh Carruth, the Imprinted Sportswear Show Director, and Marcia Derryberry, Editor-in-Chief with Impressions Magazine.Terry: I feel as if we should have a drum roll. Josh, ready to make the announcement?Aaron: Marcia, tell us a little about the history and connection between the show and the magazine.Terry: Josh, share your vision for the future and some of the changes you plan for 2020 and beyond.Aaron: Where can our listeners find more information?Branding as Marketing with Jay BusselleTerry: Rumor has it that Jay began his screen printing and graphics career sometime in the early 1980's in Mr. Perry's graphics class in High School. He started printing “unofficial replica” t-shirts of his favorite skiing and skateboarding companies, as well as a few bands which will remain nameless. It's been over 30 years and Jay is still hanging out with promo peeps and apparel geeks on the island of misfit toys! Jay is the marketing director for Equipment Zone; the founder of a weekly Twitter chat called #promochat and is a self-proclaimed CTO – Chief Taco Officer! Jay is a highly rated industry presenter and accomplished trainer on topics like branding, marketing, and social media.Aaron: SO WHAT CAN YOU TELL OUR AUDIENCE ABOUT BRANDING, JAY?Branding isn’t easy… I can tell you that!A lot of smart marketers have shared a lot of opinions and thoughts on the definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.