Process is one of those things everyone knows they should work on, yet very few truly invest the time to get it right. In this episode of 2 Regular Guys, we welcome Dean Biscan, a 14-year industry veteran who has seen process from every angle. From owning his own apparel shop to working with powerhouse manufacturers, stepping into custom signage, and now operating within a national franchise model, Dean brings hard-earned perspective and plenty of war stories. We dig into why process is so much more than just production flow. Dean shares how refining processes across every part of the business can lead to faster turnaround times, improved efficiency, real cost savings, and long-term growth. You’ll hear practical examples, mindset shifts, and simple tweaks that consistently move the needle. Expect honest insights, a few laughs, and ideas you can apply whether you decorate apparel, sell promotional products, or manufacture custom gifts.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: What did the French groundhog see on February 2nd?

His chateau

Chateau = Shadow

Aaron: Dean, welcome to the show. You messaged us recently about being back in the industry. Welcome back! (It is like Hotel California) Tell us about your industry journey and where you are now.

Terry: In our back-and-forth about a specific topic, “process” kept coming up. What have you learned about “process” in your industry experience?

Aaron: Once you felt you found the right process in your business experience, was it perfect every time?

Terry: Why is process so important to success and our bottom line?

Aaron: So let’s define it a little bit. Many people, when they hear the term “process,” they think of “production.” How can we get from point A to point B to point C and then out the door? Should we just focus on production processes?

Terry: As you know, here on 2RGs, we like to get into the nuts and bolts of real-world examples. Can you share an example where a small process change made a big impact?

Aaron: Was there ever a process you thought was “dialed in,” only to later realize it needed to change again? What triggered that realization?

Terry: Many people believe a better process requires major equipment purchases. From your experience, when does process improvement require investment, and when does it just require better thinking?

Aaron: If someone listening feels overwhelmed and says, “My whole business is a mess,” where should they start when it comes to improving the process?

Terry: How can our listeners reach out to you?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Terry and Aaron are back in host mode, breaking down practical, creative ways the Regulators can reach customers and potential customers without feeling salesy or getting lost in the noise. From quick wins you can try this week to longer-term visibility plays that compound over time, you will walk away with ideas you can put into action, whether you sell B2B, B2C, or both. Expect real examples, simple frameworks, and a few “why didn’t I think of that?” tactics that help you stay top-of-mind, start better conversations, and create more opportunities for quotes and repeat business.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: What do you call a nun who sleepwalks? 

A Roaming “Roman” Catholic

Aaron: On the heels of last week’s Long Beach Impressions Expo show, we were talking about how decorators can reach any new potential buyers and the ones we are already working with. We both have some ideas we would love to share, and we also want to hear from those of you listening in live. We hope to share and uncover creative ways to reach out without feeling salesy or getting lost in the noise. We have plenty of ideas here, so we will see how many we get through and will save the rest for a future show. Terry, are you ready to dive in with your first idea?

Terry: 

Aaron: Micro-content from real jobs – I get to work with a group of Handmade Sellers who focus on Etsy, and one of the common statements is “everything is content.” Most of us don’t share enough on social media because we don’t know what to share or feel like it is a big production. But that is not true. One finished order could create 5 pieces of content: a quick photo of the finished product you are proud of creating, a short story about the customer, a 1-sentence lesson learned, a process clip or reel going from blank to decorated, and a “support our customer” post tagging them so they can share you too.

Terry: I want to piggyback on this and share a simple Instagram story that any of us can accomplish. Mel Lay’s garage screen printer experience.

Aaron: Can I piggyback again? Not sure how that works but… Customer spotlight pipeline: Feature one customer per week. They get visibility, you get shareable content, and prospects see proof you are active and trusted.

Aaron: The “3-Minute Touch” list. Many times, we don’t follow up because out of sight, out of mind. But your past customers are a goldmine of potential future orders IF you build a relationship. So make a process, set an appointment on your calendar, and pick 10 past customers each week. Send a short check-in, a helpful link, or a quick compliment about their business. No pitch, just build a relationship. Instead of “just checking in,” lead with a real reason: seasonal timing, a new staff hire, upcoming events, a trend you are seeing, or a mistake you can help them avoid. Ask for replies, and ask questions about them and their business. You will see the patterns show up in building that relationship when the time is right to offer your services.

Terry: Live decorating events, if you’re built for that

Aaron: Borrowed audiences with tiny collaborations – Pair up with complementary local businesses (photographers, gyms, breweries, schools, nonprofits) for a simple giveaway, bundle, or spotlight swap.

Terry: Reactivation campaigns for the “almost” list 

Aaron: The “quote magnet” offer. Create a low-lift hook that triggers quote requests: “Send your logo, we’ll mock up 2 options by tomorrow,” or “We’ll build your spirit-wear starter pack in 15 minutes.”

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares her garment decorating journey and how getting clear on her purpose changed the way she thinks about pricing, profit, and the role money plays in her business. In this conversation, we get practical. We talk about profit first thinking, a simple “need to earn” approach, and the unique budgeting system Becky uses to manage cash flow, expenses, and future goals. If you’re tired of guessing where the money goes and want systems that support better decisions and peace of mind, this episode will give you a clear picture of what’s possible.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: My doctor told me I’m suffering from paranoia.

Well, she didn’t actually say that, but I could tell that’s what she was thinking.

1. Starting the Journey – Let’s start at the beginning. Can you share a little about your garment decorating journey and what business looked like for you before money and profit really became a focus?

2. Relationship With Money – Before you started working through this, how would you describe your relationship with money in your business? What felt frustrating or unclear?

3. Why “Purpose” Came First – When did you realize that purpose had to come before profit for you? What wasn’t working when profit was the only focus?

4. Masters of Success Influence – How did your experience inside Masters of Success shape the way you started thinking about numbers, decisions, and intentionality in your business?

5. The Budget Word Problem – You’ve said the word “budget” never really worked for you. What was it about traditional budgeting that always felt off or restrictive?

6. The Shift From Tracking to Directing – What changed when you moved from just tracking what happened with money to intentionally directing where money should go?

7. Profit First as a Concept – When you first heard about profit first ideas, what resonated with you and what didn’t quite fit your real world business?

8. Making Decisions With Clarity – How has having clearer numbers changed the way you make decisions month to month, even when things don’t go exactly as planned?

9. Managing the Emotional Side – What surprised you most about the emotional side of managing money once you started doing this differently?

10. What Might Be Coming – Without locking anything in, what possibilities do you see for how this could evolve or help other business owners in the future?

11. Advice for Where People Are Now – For someone listening who feels overwhelmed by their numbers and stuck between purpose and profit, what’s one mindset shift you’d encourage them to consider first?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese, sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open, staying intentional on a busy show floor, and following up in ways that turn conversations into real, long-term relationships.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: Did you know I had a job interview at UPS?

I apologized for being late because I went to the wrong address, and they made me a regional manager.

Terry: Welcome back. Before we dive into trade show strategies, remind our listeners about you and your story in the industry.

Aaron: When you are evaluating a trade show, what are the key signs that tell you this one is worth your time and investment?

Terry: What does strong pre-show preparation actually look like, and what are most people skipping that hurts them before the show even starts?

Aaron: You have worked shows from multiple sides of the industry. How does your approach change when you are selling versus when you are building long-term relationships?

Terry: What are the must-have tools, materials, or systems you bring with you to every show that make your life easier afterward?

Aaron: How do you use social media before and after a trade show to extend the life of the event beyond the show floor?

Terry: Looking back, what is one lesson from an early trade show experience that still shapes how you approach events today?

Aaron: What does effective post-show follow-up look like after an event?

Terry: Anything we missed today that could help people at an upcoming show?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Every year, we take a step back and ask a simple but important question. What do we really want to see change or improve in the garment and product decoration industry?

In this annual tradition, Aaron, Erich, and Terry share their list of 10 things they hope to see in the year ahead. From meaningful innovations and smarter processes to shifts in mindset and industry culture, this conversation is about progress that actually helps shop owners run better businesses. And as always, this is not a one-way conversation. We want to hear your ideas, your frustrations, and your hopes for the future. Join us live and add your voice to the discussion.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: I was going to quit all my bad habits for the new year

Then I remembered that nobody likes a quitter.

Last year… Here is our update for the first week of 2026

Terry: Consolidation slow down

Aaron: Strength-Led Business Design – I see a lot of business owners who are focused on their weaknesses, the comparison trap. And the worst trap of all – Trying to be all things to everyone. 

Erich: Strengthening and Refinement after Industry Democratization

Terry: Appreciation of screen printing

Aaron: Real Number Literacy for Decorators – I’m still a little in awe of how many business owners I meet who don’t know how much it costs them to be in business. The challenge is – how do you set your pricing if you don’t know your costs? Many of them are just waiting to go out of business, but won’t know it until it is too late, and they are deeply in debt and have ruined a lot of other areas of their life too. We have had great examples of running your business from a place of strength in knowing your numbers, like Daniel Frank, the discussion we had with Brad Pengelly around Thanksgiving about automation, but we also talked about knowledge. Nick Gawreluk talking Smarter Profit Strategies for Apparel Decorators

Erich: Reinforce the Value Proposition for Digitizers

Terry: Tradeshow refocus on education

Aaron: More Involvement in the REGGIEs – I know this might look self-serving at first glance, but in reality, our world gets more and more disconnected the more “connected” to our phones and computers we get. The REGGIEs are a way to keep the industry connected to REAL people. We are just the facilitators, so let’s make sure in 2026, you all break the nomination form with an overload of the amazing people in our industry that need to be recognized.

Erich: Continue to Seek and Develop new Relationships and Enhance new Voices

Regulators from chat:
@dougsobel2571  more embroidery and more Business processes like intake samples approval production ect…

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

As another year wraps up, it’s time for our annual planning conversation, but this one hits differently. In this yearly tradition, Terry and Aaron step back from the noise to help you reset, refocus, and plan for a year that feels clear, intentional, and sustainable. Instead of piling on more goals and tools, they walk through how to review the past year honestly, simplify your priorities, and make smarter decisions that support both your business and your life. This episode is for shop owners who want fewer surprises, better margins, and a plan that actually holds up once the year gets busy. If you’re ready to move into the new year with confidence instead of chaos, this is the planning conversation you want to be part of.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: Why was the snowman digging through the bag of carrots?

He was picking his nose

Last year…

Terry: Let’s do my favorite thing, make a list! Sit down and think about what you would like to accomplish in your business in 2026. Anything from increasing sales, adding production capability, being more efficient, hiring a new employee, or even coming up with a new logo. I like to list 20 things without stopping. The deeper in the list, the more creative thinking is what I’ve found. After you make your list, pick one thing to dig deeper into and build a plan to get there.

Aaron: I love a good list, too, but you know me, always the contrarian. Build a “No List” Before You Build the Plan. This is a list of things, opportunities, and even people you need to say no to. Because every yes costs something, and most of the stress we carry in our businesses comes from yeses we never should have made in the first place. Saying no is what creates space. Space to say yes to opportunities that are a fit, clients you actually enjoy working with, and real possibilities that feed your zone of greatness.

Terry: Try something brand new! It’s easy to stay with the status quo, but you’ll never grow your business or grow personally, trudging along doing the same old things. This doesn’t have to be a big capital expense. Try a new workflow to be more efficient. Order some specialty ink if you’re a screen printer and experiment. Order some different films and test them on your DTF transfers. Experimentation breeds innovation that breeds new opportunities.

Aaron: I’m going to stick with my less-is-more theme. This is normally Terry’s place to bring me back down to reality, but I love that the tables have turned this year. Build the Year Around One Profit Driver. Choosing one primary profit driver for the year can make a massive difference. When you try to improve everything at once, it becomes overwhelming, and then nothing actually improves. Better planning means choosing where improvement truly matters.

Terry: Where do you want to be in 5 years, 10 years? Maybe you want to be doing exactly what you’re doing now. Maybe you’re considering retiring or doing something else moving forward. Are you positioning your business to turn over to the kids, or even sell in the future? Take a look now at what things would need to look like for that kind of transition. You can start now positioning for that intended eventuality.

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Join us for one of the most exciting episodes of the year as we reveal the 2025 REGGIE Award winners and welcome as many of them as possible to join us live on the show. The REGGIES are the industry’s only fully community-driven awards, shining a spotlight on the decorators, educators, innovators, and companies who have made a real impact this year. From breakthrough products to exceptional customer care and rising leaders, this celebration highlights the people who continue to strengthen and inspire the garment decorating community. In this special episode, winners will accept their awards live, share a few thoughts, and celebrate alongside the rest of the industry. We’ll also talk through the categories, highlight what made this year unique, and recognize the community that makes the REGGIES so meaningful. To learn more about the awards and all the categories, visit https://www.2regularguys.com/reggies/

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: Did you know that Rudolph didn’t learn to fly in school?

He was “elf” taught

Questions for winners

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Most decorators think networking means handing out cards or pushing a pitch, but Angie Meese has built her success by doing the opposite. As a Sales Consultant for UxPrint and the creative force behind That Shirt Shack, she’s learned how to turn simple conversations into long-term collaborations by being useful, consistent, and easy to trust. In this episode, Angie shares how decorators can prepare for events, avoid common networking mistakes, and follow up in a way that feels natural instead of salesy. You’ll hear practical steps any shop can use right away, whether you’re trying to grow customer relationships, strengthen supplier partnerships, or make trade shows more productive. We’ll walk through habits that help small shops build connections as powerful as the big players, plus one actionable step you can take this week to grow your network with intention. Perfect for screen printers, DTF/DTG shops, embroiderers, and sublimators looking to turn conversations into real business.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

From Keegan: What do you call it when you cross a dinosaur and a pig?

Jurassic Pork!

Aaron: Angie, welcome to the show. Tell us a little bit about yourself and your journey to where you are in the industry today.

Terry: What role has networking played in your success and growth?

Aaron: You like to be prepared for a tradeshow. What’s your strategy for preparing before a big trade show like Printing United?

Terry: What are the most common networking mistakes decorators and suppliers make?

Aaron: Follow-up is something tradeshow vendors struggle with. How do you approach follow-ups without sounding salesy?

Terry: How can small shops build relationships that feel just as powerful as big distributors?

Aaron: What advice would you give to someone who’s nervous about networking?

Terry: What tools or habits help you manage and maintain industry relationships?

Aaron: We like to have our guests leave us with one golden nugget. What’s one actionable step listeners can take this week to grow their network intentionally?

Terry: How can our listeners reach out to you?

https://uxprint.us/angie

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

Automation isn’t the future. It’s happening now. The 2 Regular Guys are joined by Brad Pengelly, Founder of Hoops, to talk about how automation is reshaping the print and promo industry. Brad shares real-world insights from running his own print business and building Hoops — modern order and sales management software made for decorators. Discover how automation can help you, eliminate wasted time and manual admin, build clarity and consistency into your workflow and unlock new capacity, growth, and profitability. We’ll cover why process is the true foundation of success, how to break the “we’ve always done it this way” mindset, and how automation empowers your team to focus on what really matters — creativity and customers. Tune in and learn how to prepare your print shop for long-term success in an automated future.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: Brad, let’s start with your story — what was the turning point that led you from running a print shop to founding Hoops?

Aaron: What does automation mean in practical terms for a small or mid-sized print shop?

Terry: Many shops feel automation sounds too complex or expensive. What’s the mindset shift they need to see it as accessible and empowering instead of intimidating?

Aaron: Before adding software or automation, you talk about “process clarity.” What’s the best way for a business owner to uncover what’s actually happening in their workflow?

Terry: Can you give an example of a shop that transformed their operations by getting their processes right before automating?

Aaron: What kind of measurable results do you see — in time saved, errors reduced, or growth unlocked — when businesses implement automation effectively?

Terry: How do you balance automation with the human side of the business — creativity, relationships, and personal service?

Aaron: We’ve always done it this way – What’s your advice for leaders trying to break through that resistance to change?

Terry: What are some early warning signs that a print shop is falling behind because it’s not embracing automation yet?

Aaron: What do you see as the next big evolution in automation for the print and promo world?

Terry: How does Hoops help decorators simplify their operations today and prepare for what’s next in this rapidly changing industry? 

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week, the 2 Regular Guys welcome back Warren Werbitt, The Print Whisperer himself, to explore the growing convergence between commercial print and apparel decoration. Warren recently launched theprintwhisperer.shop, and we’ll talk about what pulled him deeper into the decorating world and why this crossover matters for the future of both industries. We’ll also continue the conversation Aaron and Warren started on his podcast, Printing’s Alive. Together, they unpack the challenges printers unintentionally create for themselves, the real drivers behind standout creativity, how sales mindsets have evolved, and what leadership really looks like in print today. Expect stories, laughs, and practical insights from two people who love this industry and aren’t afraid to say what everyone else is thinking.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: I’ve been warned not to tell any more Thanksgiving jokes

(How’s that going?)

Well, I couldn’t just quit cold turkey

Aaron: Welcome in! It’s been a while since we had you on the show (July of 2020). Give our listeners a brief Warren 101 and as a bunch of apparel geeks here, what inspired you to launch theprintwhisperer.shop?

Terry: On the podcast you did with Aaron, you talked about selling a large batch of shirts and how exciting that felt. What does that kind of excitement tell you about where creativity fits into print today?

Aaron: When we talked on your podcast (https://youtu.be/ZfQpEBmcWiY?si=Eanh7jMqcaEXnb8I), we discussed some ways that printers often create their own challenges. What are a few of those patterns you see popping up again and again?

Terry: You and Aaron had a great conversation about passion being fuel. How do you stay fired up about print after all these years?

Aaron: You’re known for connecting with people anywhere… elevators, airplanes, trade shows. How can less extroverted printers learn to build the same kind of relationships?

Terry: Many shops struggle without realizing they’re creating their own roadblocks. What’s one self-inflicted challenge you see all the time that printers rarely admit to?

Aaron: We talked about young talent on your podcast. What do you believe needs to change for print and apparel shops to attract the next generation?

Terry: Humor plays a huge role in your content and your sales style. How can printers use humor and positivity to stand out to customers?

Aaron: When you look at shops that thrive, what habits or mindsets do you see consistently?

Terry: After everything we’ve talked about today, what do you wish more printers understood about their own potential?

Aaron: Tell us where people can connect with you, learn more about what you do and buy some fun shirts?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.