This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just starting out or looking to grow your B2B client base, this episode is packed with real-world advice you can apply immediately. Tune in live, bring your questions, and get ready to rethink your sales approach!

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Terry: What do you call a detective who solves all his cases by accident?

Sheer Luck Holmes

Aaron: Let’s welcome in Angie Meese with That Shirt Shack. Angie, we don’t do the formal bios anymore. We like our guests to tell us a little about yourself and how you found your way to our industry.

Terry: Diving right into our discussion of B2B sales strategies, What types of businesses have been the best partners for you—and how did you find them?

Aaron: How do you set up “yes” conversations with new clients, and what does that look like in your process?

Terry: What marketing tools or platforms have worked best for reaching and engaging business clients? Do you use samples, social media, or content to showcase what you offer B2B customers?

Aaron: What would you say is the biggest mistake B2B decorators make?

Terry: Lots of changes in the industry over the past few years. Look into your crystal ball and tell us what you see in the future.

Aaron: Let’s wrap up with a golden nugget of advice you can share with your fellow decorators here today. If you could leave us with the most important bit of information you have, what would that be?

Terry: Angie, how can our listeners reach out to you?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.