SUPERBASE 2026 TICKETS: https://shirtshowofficial.com/pages/superbase-2026

Printer turned digitaler, Brian Richards is here to provide perspective from the other side. And yes, *deep sigh* the machines have gotten even better. Topics of discussion include: education fails, Brian growing and selling his print shop in his 20s, moving away to work at Ryonet, leading sales and marketing for ROQ US, the depressing yet exciting reality of digital printing, the cultural disconnect between digital and traditional printing, footwear decoration, and scannable prints.

SUPERBASE 2026 TICKETS: https://shirtshowofficial.com/pages/superbase-2026

Zach Achorn is EVERYWHERE, but today the Can of Corn himself is back on the pod to fill us in on his latest endeavors that he’s jumped into head first. Topics of discussion include: Suitcase living, being an industry sponge, fitness, becoming a ROQ tech, learning your personal impact on your business, how shop processes affect hiring and firing, dream shop and dream lifestyle compatibility, print education, Print Plugz, helping other shops grow, not fearing failure, the importance of having a van, and Lola Bunny.

SUPERBASE 2026: https://shirtshowofficial.com/pages/superbase-2026

After chatting here and there over the years, it was awesome to finally sit down and get to know Bruce from Kong Screen Printing. He’s got things seriously dialed right now with a great team (that he’s clearly proud of), strong sales systems, and expanded offerings that have leveled up production without breaking it. He and his business partner Ryan have come a long way from the co-op they cut their teeth in.

Prepare to mentally touch grass with this feel-good story.

Topics of discussion include: a strong first quarter, outbound sales, rethinking SEO and Google Ads, successfully implementing promo products, Craigslist presses, the Austin Screen Printers Co-op, partnerships, moving to China to teach English, misprint policy, using Seddi for visual mockups, adding embroidery, knowing where you want your business to grow, Shark Tank, customer experience, and neck meat.

Stoked to say we are FINALLY joined by Ryan Moor (yeah… that Ryan Moor) of Ryonet, Allmade, MADE Lab, and about a hundred other things you’ve probably benefited from whether you realize it or not. Sure, we dip into his origin story and the wild ride he's been on since starting screenprinting.com, but what’s Shirt Show without diving headfirst into life talk and feelings, ya know? Co-hosted with our favorite Dewey Halpaus of Light Thriller, this one’s been a long time coming. LET’S GO! Topics of discussion include: Dewey’s door-to-door adventures, approaching people you look up to, DIY band days, helping others succeed, the early days of Ryonet, starting new businesses, an entrepreneur’s perspective, planting seeds, developing content, sharing your failures, starting Allmade and MADE Lab, bringing education to trade shows, The Rudy Press, health hacks, and Goo Goo Dolls.

Daddy’s home! Stoked to finally get Dave Eggers from Multicraft on the pod, and it was well worth the wait. With a jaw dropping career path spanning military, law enforcement, and even dog food, he somehow landed exactly where he belongs in the print world. He’s got stories, he’s got experience, and he’s here to help. Buckle up. Topics of discussion include: Business picking back up, networking IRL, referral programs, his time working in Chicago PD and going undercover, deep diving into industry history and knowledge, helping for the sake of helping, vetting manufacturers, industry politics, equipment innovations, Multicraft’s print shop, custom ink mixing, dip tank etiquette, product testing, and Dave’s 4 hour commute.

So, a diesel tech and a graphic designer walk into the e-commerce space and buy a frickin laser… Full disclosure, Brandon & Hailey sent over THE BEST care package full of promo products that they design and create in-house. No joke, it was seriously impressive. So we had to get them on here and get their story, and unpack their approach to how they elevate their product. Topics of discussion include: changing careers, moving all over the country, their thoughtful approach to promo products, trending items, expanding your service offerings, setting a cap for your business growth, financial planning, low quantity vs bulk orders, outbound leads, diving into apparel, and takeout.

This week we’re joined by Cassie Green, who found her way into this industry through an unlikely place: Journalism. It was awesome hearing how she navigated her way through industry publications, to helping develop one of her own with Apparelist. Topics of discussion include: travel fatigue, blogging, imposter syndrome, finding trustworthy sources, vulnerability, shaking things up, getting support, Printing United Alliance, to linkedin or not to linkedin, the fear of failure, and songs to die to.

EPISODE FRICKIN 300 BABY! Stoked to ring in this momentous occasion with Dave Swart from New Buffalo. A legendary shop, a legendary dude, you're gonna love this one. Topics of discussion include: Going from IT to learning production, how company culture changes, the print truck, live events, opening a shop in Honduras, printing for major brands like Disney and Nike, getting acquired by Gildan, screen printing variables, getting the New Buffalo band back together, Ted Lassoing life, goals for 2026, insurance claims, and bike rides.

What started as a speed to lead solution for his father’s embroidery business, is now a fully fledged ai agent solution. RD and his company Questom may be relatively new to our industry, but we’ve got a feeling they’re about to become a household name for a lot of shops out there. Topics of discussion include: Starting in the tech industry, common correspondence pitfalls, the rapid advancement of ai agent capabilities, co-founder tinder, trade shows, different uses of the agents, the onboarding process, a walkthrough demo of the custom ai agents, best practices, and rookie mistakes.

Marshall Atkinson is an industry veteran. He needs no introduction. We’ve been talking about having him on for a while now, and today we stopped talking about it and started - well, talking. We dove into his journey that led him to becoming the industry vet we all know today, and the important pillars he drives home with the shops he consults. Topics of discussion include: Falling into printing at architecture school, bridging the gap between the art dept and production, becoming a consultant, common shop shortcomings, recording data and learning from your data, sales, how the industry is shifting, customer expectations, and Marshall’s new (and free) book ‘2026 Thinking’.