After 15+ years of running In the Zone Inc, Deanna and Josh Smith finally did what most print shop owners only dream about — they took a real two-week vacation. No day trips, no long weekends. Two full weeks away from the shop, exploring Yellowstone, the Grand Tetons, and glaciers. And it changed everything.

You say you value your team. You say sales is the priority. But if you looked at your calendar from yesterday — does it actually back that up?
In this solo episode, Bruce shares a simple but eye-opening idea from a recent nutritionist podcast that applies directly to running a print shop: you make time for the things you value. The question is, are your actions matching your priorities?

What does it take to build a print shop that survives 40+ years of economic crashes, technological upheaval, and a global pandemic? Jedd Swisher — co-founder of Campus Sportswear and Steven Farag's longtime business partner — sits down with Bruce to share the raw, unfiltered story of how it all started in a basement in 1981 and how it's still standing today.

Nicole from Embellishr joins Steven and Bruce fresh off Impressions Long Beach to discuss the booming used equipment market in the decorated apparel industry. As the founder of the leading pre-owned screen printing equipment marketplace, Nicole shares insider knowledge on buying and selling used presses, dryers, and embroidery machines—plus what's driving the resurgence in analog screen printing equipment sales.

Matt McLellan from Apparel Lab joins Steven and Bruce to share his unconventional journey building a thriving DTG (Direct-to-Garment) print shop in Madison, Alabama—without ever touching screen printing equipment. Starting in the back room of his nutrition store in 2016, Matt has grown Apparel Lab into a multi-service operation proving you don't need to follow the traditional decorator path to succeed.

What would it take to grow a print shop from zero to $1 million in revenue? In this episode, Steven from Campus Ink teams up with Kevin Baumgart from Sales Ink to map out the complete playbook for scaling a decorated apparel business from day one.

Steven sits down with Daniel, Senior Product Manager at Roland DGA, for an in-depth conversation about Roland's entry into the DTF (Direct-to-Film) market and an ambitious mobile printing project that's pushing the boundaries of what's possible in the custom apparel industry.

As 2025 wraps up, it's the perfect time to reflect, reorganize, and plan ahead for your print shop. In this episode, Steven and Bruce discuss practical strategies for year-end shop organization, budgeting for 2026, and setting goals that actually stick.

In part 2 of our year-end conversation, Justin Lawrence and Steven Farag get deeply honest about the hardest parts of business ownership—from the loneliness of financial struggle to making tough decisions that saved their companies. They discuss the Thunder championship impact, 30% workforce reductions, knowing when to step back from trade shows, and why both are working to build businesses they could sell (but may not).