When an engineer builds a press to help his son start a clothing line, there’s a high chance they may get bit by the print bug. In Jeremy Ray’s case, he fully changed careers and has been playing the print game with engineer cheat codes on ever since. This experience of entering the industry ‘late in the game’ lends to a unique perspective, and we’re happy we got to pick his brain and get his story. Topics of discussion include: Doing live podcasts, finding your audience, HOAs, shop mergers, moving spaces, taking conscious steps to elevate your business, starting a side business, having an owner’s retreat, core values, and rucking.