Branding Banter 0006 - 2/23/2024 - Taylor Swift. Jeff Franklin, Meg Erber, and Stephen McFadden discuss quite possibly the biggest case study of this generation, Taylor Swift.

Branding Banter 0005 - 2/16/2024 - Jeff Franklin, Meg Erber, and Stephen McFadden host their first official Branding Banter guest, Josh Applebaum from Vantage Apparel to discuss his Urban Closet case study

Branding Branter 0004 - 2/9/24 - In this episode Meg Erber, Jeff Franklin, and Stephen McFadden discuss the case study of the NFL Super Bowl and specifically the merch gambit. Will you be one of the 200.5 million tuning into the game? Who's going to win? are you contributing to the estimated 17.3 Billion in merch spend and if so, what are you buying?

Branding Banter 0003 - 2/2/24 Jeff Franklin, Meg Erber, and Stephen McFadden take on a company in this weeks episode featuring the #1 promotional product purchaser, Pfizer.