Marketing for the Micros

Branding Basics Every Microbusiness Needs (Before You Build Your Website)


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Before you invest in your website, you need one thing — a solid brand foundation. 

In this episode, I’m breaking down what branding really means (beyond your logo), why consistency matters more than perfection, and the top three mistakes I see small business owners make when building their brand.

If your marketing feels scattered or your visuals don’t quite match who you are — this episode will help you root your message and simplify your next steps.

Plus, I’ll share how a Strategy Session can help you clarify your brand message and feel confident moving forward — no pressure, no pushy sales pitch, just one hour of clarity and direction.

Mentioned in this episode:

→ Book your Strategy Session: https://deeprootedco.com

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Marketing for the MicrosBy Alison Mullinax