Not sure what actually happens inside a Strategy Session—or if it’s right for you? In this episode, I walk you through exactly what to expect, how it helps you go from stuck to strategic, and why one focused hour can bring serious clarity to your marketing, messaging, and business direction.

Whether you’re overwhelmed by content planning, confused about your offers, or just craving a clear next step—this is your starting point.

🎯 Book your Strategy Session: https://deeprootedco.com/email-opt-in

Follow @deeprootedmarketing on Instagram for more tips.

We took all the notes for you at  https://deeprootedco.com/2025/07/22/episode-7/

If you're feeling stuck on your brand colors, fonts, or overall “look,” this episode is your permission to pause. Because branding doesn’t start in Canva—it starts with clarity.

In this episode of Marketing for the Micros, I’m sharing why jumping straight into colors or a logo can actually keep your business from standing out—and what to do first instead. I walk you through the brand foundation I use with my clients, plus share real-world examples of what happens when visuals and messaging don’t align.

Whether you’re DIYing your brand or planning to hire a designer later, this episode will help you make decisions with intention—so your brand actually connects with the people you’re here to serve.

🎧 You’ll learn:

• Why your colors aren’t your brand

• What to define before you choose any visuals

• How I changed my own brand to attract the right audience

• What happens when you start with strategy

📩 Ready to build a brand that actually fits your business?

Grab my free guide From Post to Plan and get on the email list to hear when the branding mini-course drops!

We took all the notes for you Show Notes Episode 06

Is your brand message actually working—or just sounding good?

In today’s episode, we’re digging into the three biggest signs that your brand message might be off. From attracting the wrong type of clients to constantly rewriting your bio (guilty!), we’re unpacking the subtle red flags that signal it’s time for a tune-up.

You’ll learn:

How to know if your message is attracting the wrong audience

Why rewriting your website or Instagram bio weekly is a red flag

A simple formula to clearly explain what you do (without overthinking it)

Real-world examples from estheticians, massage therapists, fitness trainers—and even me!

How a strategy session can help you find clarity and connect with your dream clients

If you're ready to show up more confidently, book more aligned clients, and finally feel like your content makes sense—this one’s for you.

👉 Ready to clarify your brand message and attract the right people?

Book your Strategy Session here: https://calendly.com/deeprootedco-info/strategy-session

We took all the notes for you Episode 05 Show Notes

Let’s be real: posting without a plan is exhausting. In this episode, we’re diving into one of the most powerful tools you can use to create consistent, strategic content without the stress—content pillars.

You’ll learn:

→ What content pillars actually are (no fluff, no jargon)

→ Why they make content planning so much easier

→ 5 common mistakes to avoid when choosing your pillars

→ A simple 3-step method to build your own, based on your brand, services, and values

→ Real-life examples from massage therapists, fitness coaches, dietitians, and more

Whether you’re brand new to content planning or ready to get more strategic with your posts, this episode will help you show up with clarity and confidence.

🎧 Hit play—and let’s simplify your strategy.

We took all the notes for you at Episode 04 Show Notes

Marketing funnels don’t have to be scary, salesy, or filled with jargon. In this episode, we’re breaking down what a funnel actually is (in normal-people language) and why it matters for your business—especially if you’re a beauty or wellness pro trying to book more clients without burning out.

We’ll walk through the 3 core stages of a simple funnel, how to build trust without being pushy, and how you can start mapping out your own—even if you’re figuring it out as you go.

You’ll learn:

What a funnel really is (and what it’s not)

The 3 stages of every marketing funnel

How I’m building my funnel in public (yep, it’s messy—and that’s okay!)

Why funnels aren’t manipulative when done with care and clarity

The next step to start mapping out your own

Need support building your marketing funnel?

👉 Book a free consult here: https://deeprootedco.com

👉 We took all the notes for you here Episode 03 Show Notes

Your Instagram feed might look polished and cohesive… but is it actually bringing in new clients?

In this episode of Marketing for the Micros, I’m breaking down one of the most common myths in beauty and wellness marketing:

Pretty ≠ Profitable.

We’ll unpack the 3 biggest reasons your content might not be converting—and what to focus on instead. From clarifying your brand message to building real connection with your audience, this episode is packed with practical tips to help your content start working for you.

If you’ve ever felt like you’re doing all the right things but still not seeing results, this one’s for you.

Tune in to learn:

The real reason your content might be falling flat

Why clarity beats aesthetics every time

How to shift from posting pretty to posting with purpose

Grab the free guide From Post to Plan here: https://deeprootedco.com/email-opt-in

In this first episode, I’m sharing my story—from preschool teacher to marketing strategist—and why I created Marketing for the Micros. If you’re a beauty or wellness pro trying to grow your business without burning out, this podcast is for you. Let’s talk strategy, confidence, and how to market with purpose.

Marketing for the Micros is the go-to podcast for solo wellness and beauty professionals who want simple, affordable marketing that actually works.