In this episode, Skytale CEO Ben Hernandez sits down with Tami Vileta, founder and creative director of Pinpoint Strategic Communications, to unpack what truly makes a brand resonate in the world of aesthetics. With more than 30 years of experience and a client base spanning over 400 practices and companies, Tami shares her insights on building brand strategies that go far beyond visual identity.

Together, they explore when it’s time to rebrand, how branding shapes the patient experience, and why thoughtful brand touchpoints—from events to education—are crucial to patient retention. Tami also sheds light on how high-level branding and conversion tactics can work in tandem, offering a fresh perspective for owners, operators, and marketers alike.

Whether you’re a startup or an established practice, this episode offers an expert lens on turning branding into a strategic growth engine.

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