Skytale Insights

Annie Robertson Hockey welcomes Joni Hanson Davis, founder and CEO of Beli, to reframe how we think about reproductive health. They discuss why fertility is a core part of overall health, not just a problem to solve when you're struggling to conceive, and how Beli is building products that support the full journey from preconception through postpartum.

Connect with Joni: 

• LinkedIn

Shop Beli Products:

• Beli Website

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• LinkedIn

What does it take to build a successful business without losing sight of what matters most?

In this episode of Skytale Insights, host Annie Robertson Hockey welcomes Dr. Gregory Buford, founder and medical director of Beauty by Buford, to explore entrepreneurship, leadership, and the evolving business of medical aesthetics.

From navigating private equity to embracing failure and building meaningful relationships, Dr. Buford shares lessons from his career as a plastic surgeon, educator, and entrepreneur, offering a fresh perspective on balancing profitability, passion, and purpose.

Connect with Dr. Gregory Buford

• Website: BEAUTY by BUFORD
• LinkedIn: Dr. Gregory Buford
• Instagram: @beautybybuford
• Contact: beautybybuford.com/contact

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Cary Deuber and Dr. Sheila Barbarino join Ben Hernandez to unpack the evolution of aesthetics and what could define its next chapter. From natural results and regenerative treatments to longevity, peptides, AI, and emerging technology, they explore what’s changing, what may be overhyped, and what practice owners should be paying attention to as the industry evolves.

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• LinkedIn

The FDA's Pharmacy Compounding Advisory Committee just voted to recommend adding six peptides to the 503 bulk list, but what does that actually mean for physicians, med spas, and patients?

In this episode of Skytale Insights, host Ben Hernandez sits down with Michael Byrd and Brad Adatto, co-founders of ByrdAdatto, a business and healthcare law firm representing physicians, licensed providers, sponsors, and strategics across the med spa and precision healthcare space.

Connect with Michael Byrd and Brad Adatto:
ByrdAdatto Website: https://byrdadatto.com/
Email Website: [email protected]

Connect with Skytale Group:

• Website
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• LinkedIn

Annie Robertson Hockey welcomes Zubin Meshginpoosh, President & CEO of Senté, to explore the physician-first strategy behind the brand’s growth.

Zubin shares how Senté is balancing physician partnerships with e-commerce, why science is becoming increasingly important to the skincare conversation, and how regenerative skincare and longevity are bringing aesthetics and wellness closer together.

Connect with Zubin & Senté:
Zubin Meshginpoosh on LinkedIn
Shop Senté

Connect with Skytale Group:

• Website
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• LinkedIn

In this episode, Annie Robertson Hockey is joined by Dr. Nicole Rakowski to discuss what it really takes to build credibility, create meaningful patient relationships, and stand out in an increasingly crowded health and wellness market. From social media and influencer partnerships to patient feedback and transparency, this conversation is packed with practical insights for healthcare leaders, marketers, and practice owners looking to build brands that last.

Connect with Dr. Nicole Rakowski:

• LinkedIn
• Instagram

Connect with Skytale Group:

• Website
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• LinkedIn

What does the future of skin health look like, and what does it mean for aesthetic practices?

In this episode of Skytale Insights, Annie Robertson Hockey is joined by Kelly Pennington, Senior Vice President of Sales, Americas at HydraFacial, to explore one of the biggest shifts shaping the aesthetics industry. From preventative care and comprehensive treatment planning to full-body skin health and patient education, they discuss how leading practices are moving beyond treating individual concerns to delivering long-term skin health.

Connect with Kelly Pennington:

• LinkedIn
• Hydrafacial Website
• Hydrafacial LinkedIn

Connect with Skytale Group:

• Website
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• LinkedIn

She's busy, high-performing, and results-driven and most beauty brands aren't building for her.

In this episode, Annie is joined by Kurt Kober, CEO of Glo Skin Beauty, to talk about the consumer the aesthetics industry keeps overlooking, why the professional channel is the most powerful growth lever you're probably underusing, and what it really takes to build a brand she actually wants.

This one's for every practice owner, brand builder, and aesthetics professional who's ready to stop guessing and start listening.

Connect with Kurt Kober: 

• LinkedIn

Buy Glo Skin Beauty Products

• Website

Connect with Skytale Group:

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Ben Hernandez is joined by Madison Dini to explore the regulatory realities of medical aesthetics, including the FDA's role, state-specific regulations, and the compliance misconceptions operators should avoid.

Connect with Madison:

• LinkedIn

Connect with Skytale Group:

• Website
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Everyone said 2026 was going to be the year the healthcare M&A floodgates finally opened. Five months in, they haven't. So what's actually going on?

Ben Hernandez welcomes Camilo Horvilleur, Managing Director at H.I.G. Capital, to get a candid, ground-level read on the healthcare deal market right now.

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