On this week's episode of Skytale Insights, host James Turcott welcomes Santosh Patel, President & Co-Founder of Complete Specialty Solutions, to the podcast. James and Santosh discuss a variety of topics in the dental industry to aid listeners as they try to grow and expand their practices in 2024.

Santosh shares insights and strategies aimed at driving growth and retention in the dental industry through three key areas: expanding services, harnessing AI, and implementing membership plans.

Connect with Santosh:

• LinkedIn
• Complete Specialty Solutions Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, Ben Hernandez engages in a dynamic conversation with Audrey Neff, the Director of Marketing at PatientNow, shedding light on the fascinating intersection of aesthetics and the millennial demographic. Dive deep into the preferences and beauty trends that define millennials, the first generation with a substantial digital presence from an early age. Audrey and Ben explore various aspects, including popular aesthetic procedures among millennials, the embrace of technological innovations, and the shift towards a holistic approach to wellness.

Key Discussion Points:

• Industry Demographic Overview: Learn about the roles that different demographics play in the aesthetic industry and how millennial purchasing power will affect the aesthetic industry in years to come. 
• Popular Aesthetic Procedures: Discover some of the most sought-after aesthetic procedures among millennials, understanding the reasons behind their popularity and cultural influences.
• Tailoring Marketing Strategies: Gain insights into how medical aesthetic owners can tailor their marketing strategies to resonate with millennials. Ben and Audrey discuss values of the millennial demographic and provide strategies for creating messaging that aligns with their needs. 
• How to Retain Your Millennial Patients: From membership programs to patient notes, discover tactics that will influence millennial decision-making and keep them coming back to your practice. 
• Personalized Experience: Understand the millennial desire for education around treatment plans and how owners can create a more personalized experience by involving millennials in decision-making processes.

Join Ben Hernandez and Audrey Neff on Skytale Insights as they unravel the intricacies of marketing to millennials in the aesthetics industry, offering actionable insights for med spa owners looking to connect with this influential demographic.

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, Ben Hernandez hosts Dr. Gretchen Frieling, MD, as they discuss her journey of entrepreneurship in medical aesthetics. As a triple-certified dermatopathologist and the founder of multiple aesthetic businesses, Dr. Frieling sheds light on the challenges of growing and managing a multi-location medical aesthetic practice alongside her other companies.

What you will discover:

✔️ Get an inside look at Dr. Frieling's unique transition into medical aesthetics

✔️ Discover key elements to building a beautiful business

✔️ Explore the delicate balance between entrepreneurship, leadership, and hands-on medical care

✔️ Listen in on Dr. Frieling's international experiences and observations, including regional differences and emerging trends in aesthetics

Click here to watch the podcast on YouTube. 

Connect with Dr. Gretchen Frieling:

• Instagram 
• LinkedIn
• GFace Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

Welcome to another insightful episode of Skytale Insights, hosted by James Turcott and Judy Kozlicki. In today's engaging conversation, we're joined by Julie Accaregui, the visionary owner of Pure Medical Spa, and Business Development Director at Pure, Steve Frost. Together, they unravel the journey of building a multi-location practice, delving into the strategies behind Pure Medical Spa's expansion from a single location to a thriving enterprise with three establishments.

Julie and Steve share candidly about the challenges and triumphs encountered along the way, emphasizing the pivotal role of training in maintaining service excellence across all locations. Tune in to discover inspiring success stories from Pure Medical Spa and gain a deeper understanding of the passion and commitment driving their entrepreneurial endeavors. 

Subscribe to Skytale Insights for more conversations with industry leaders, and connect with Julie Accaregui and Steve Frost for additional insights.

Connect with Julie and Steve:

• Julie Acarregui LinkedIn
• PURE Medical Spa Website
• PURE Medical Spa Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this week's installment of Skytale Insights, Ben Hernandez, the CEO of Skytale, is joined by our esteemed President and Head of Consulting, Annie Hockey. With a rich history in consulting and the firsthand expertise of successfully establishing and managing a highly lucrative fintech enterprise, Annie brings her wealth of experience to the podcast. Tune in as she shares invaluable insights on the intricacies of scaling your business practices.

What you will discover:

• Learn the common trends, challenges, and growing pains when scaling a business to multiple locations.
• Learn how to navigate challenges inherent in scaling a business, as Annie discusses hurdles she faced and conquered, providing valuable insights for those looking to overcome similar obstacles in their professional journeys.
• Understand why needing to constantly update your SOPs is a sign of growth.
• Gain insight into Annie's extensive entrepreneurial and consulting background and why she decided to join Skytale Group.

Connect with Annie Hockey:

• LinkedIn
• Annie's Skytale Bio

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this week's installment of Skytale Insights, we have the pleasure of hosting Michael Antosy, the Director of Practice Growth Consulting at MyAdvice. Join Michael and our host, James Turcott, as they delve into the critical aspects of establishing a strong foundation for your healthcare practice in the realm of marketing.

Michael brings a wealth of knowledge to the table, drawing from studies, personal experiences, and valuable insights that promise to revolutionize your perspective on marketing. Together, James and Michael explore various facets of marketing, empowering our listeners with the insights needed to make well-informed decisions about their marketing strategies.


Learn how MyAdvice will get you more clients at www.myadvice.com 

Book a Meeting with MyAdvice!  https://bit.ly/3LPvQx2  

Let's Connect with MyAdvice on Social:

• Facebook
• Instagram
• LinkedIn

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In the latest episode of Skytale Insights, Senior Manager at Skytale Management Consulting, Greg Mahoney, and CEO of Medix Dental IT, Tom Terronez, discuss everything from technology adoption to cloud-based practice management systems (PMS).

Tom Terronez is a hands-on leader in the dental technology industry, helping practices their efficiency and IT security potential. Since founding two tech companies in the early 2000s, he has become nationally respected and an increasingly sought-after expert in the field. In this episode, Tom equips listeners with the information needed to make educated decisions about technology adoption.

What you'll discover:

• The difference between cloud-based and local practice management systems.
• Trends in the dental technology space
• The role technology adoption plays in growing a dental practice or DSO
• Advice from Tom about dental technology integration

Connect with Tom: 

• LinkedIn
• Medix Website
• Medix LinkedIn

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this weeks episode of Skytale Insights, host James Turcott delves into the world of marketing strategies in the healthcare space. He is joined joined by Cameron Hemphill, CEO of Growth99, to discuss marketing strategies in the healthcare space.

Together, they explore different marketing strategies, from website performance to patient referrals, that you can implement into your practice.

Connect with Growth99: www.growth99.com

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week's episode of Skytale Insights, host Greg Mahoney is joined by Alison Farber, Vice President of Sales at Method Procurement Technologies. Alison shares with listeners about Method's inventory management and procurement platform and how it helps dental practices streamline their operations and increase efficiencies. 

Method gives you the tools to easily request quotes from multiple suppliers and compare pricing, as well as ensure suppliers are held accountable to quoted pricing, correct shipments, and accurate invoices. Make sure to tune in as Greg and Alison explore Method's capabilities from inventory management to data reporting, and other advancements coming soon for Method. 

Connect with Alison: 

• LinkedIn
• Method Procurement Technologies Website
• Method Procurement Technologies Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, host Eric Pastan is joined by Harold Gornbein, Co-Founder and Partner at Apex Reimbursement Partners. Harold has worked in sales and account management for Ameritas, Dental Benefit Providers, PacifiCare Health Systems, and United Concordia, as well as managed his own insurance agency. His wealth of industry knowledge, experience, and relationships affords his clients with unparalleled strategic guidance and insight.

Tune in as Harold shares his expertise on multiple aspects of revenue cycle management, including insurance verification, UCR fee schedules, negotiating insurance fees, and more. He also sheds light on the continuously consolidating dental industry and how an acquisition can affect RCM if the right people are not put in place. 

Connect with Harold Gornbein:

• LinkedIn
• Apex Website
• Apex LinkedIn Page

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn