By Kelly Brito
The podcast currently has 52 episodes available.
Luxury brands can be built around a tangible material or around an experience. But what exactly makes these products or services so enough that people will easily pay $2,000 to $50,000 for them?
Can you invest in branding to start a brand-new business? Absolutely! But the truth is you do not need to. Chances are you will rebrand in a year or two. That's not to say you shouldn't work on your visual identity, but it shouldn't be a primary focus. There are other things more important in the "behind the scenes" branding for a new business -listen to the new episode!
Font psychology post: https://kellybrito.com/blog/fonts-psychology-and-how-to-choose-the-right-font-for-your-brand
For more branding, go to https://kellybrito.com
For the free branding library, go to https://experience.kellybrito.com
IG/YT/Tiktok/LinkedIn and more: @HelloKellyBrito
The first step in creating a brand that stands out in the market is to define our brand identity -a must for any business, in any niche.
You can read the full post about Defining Your Brand (identity) on Medium or on my Blog.
Here's a nice snippet:
My 3 favorite things about building a strong brand identity are:
* It helps build trust with our customers;
* Increases brand recognition;
* Becomes an important mechanism to generate sales.
3 Question To Help You Define Your Brand
* The Values Your Brand Stands For
* Your Brand’s Mission
* What Makes Your Business Unique
On the next episode we will cover Brand Story!
→ Read 5-Steps To Build Your Brand Foundations
→ Read Defining Your Brand Identity
→ Shop Brand Design & Strategy on Etsy
→ Visit KellyBrito.com for branding freebies, courses, and more!
Would you agree that branding a business means humanizing it? As in giving the business human-like traits?
If we think of branding in that way, giving a business human-like traits, it might be easier to define our brand's identity. But I do have some general steps to help you get there faster.
Brand identity is one of the most important things in our brand. It helps us connect with the right audience and assists in making our business look and feel unique. When it comes to visually defining a brand's identity, things can become tricky.
1. Being True To Our Brand Or Following A Design Trend?
It seems simple, but a lot is involved in visually defining a brand. For starters, being true to our style instead of following trends is no easy feat. It seems like all popular brands in our circle are "dressing" the same style, doesn't it? As of now, in this post's latest edit, it's classy serif font in a mix of regular and italic on header titles, all in a graphic or website made of tons of beige with black.
I want to be that tall, skinny, serif font in beige clothes bitch too! But feels unaligned. Feels limiting for my business and is not the only type of people I hang out with (A.K.A. buyers).
Everyone says they want to be their "authentic self" today, but everyone is wearing beige with serif.
Love, we can't all be serif in beige. Some of us are a rainbow! Some of us are modern and minimal. Some of us are feminine… And they are all fabulous, as long as it's the right style for your business.
2. You Are NOT Your Brand, Your Business Is Your Brand.
Since I just humanized branding, I feel this is an important distinction to make -especially for personal brands: you are not the brand.
We may love vintage and feminine style, but is that our BRAND?
When creating a brand's identity, and then designing its visuals, we are not browsing for a new painting for our living room. It is not supposed to be something we visually love because it feels "so me!".
The function of a brand's visual identity, the logo included, is reinforcing the business goals, amplifying the brand's messaging, and being that beam of light that will attract the right audience. We are designing more for the audience than for ourselves.
That's why being clear on our target audience and doing market research is so important: we want to create a brand identity that helps our business stand out from the crowd (competitors) so we can be seen by those awesome people (target audience).
A brand is the audience-facing side of a business. A brand is never a person. A person is too awesome and rich and infinite to fit in a brand.
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NEW TO BRANDING? START WITH THIS MOODBOARD BLOG POST.
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3. Start Branding With Purpose
One thing I’ve learned is that we all should be branding with purpose, not accidentally, as we go. Why? Because otherwise, we are wasting time, energy, and losing money. Being intentional and purposeful means we have a vision and, hopefully, a plan -these will increase the chances of our business success.
When we have a clear purpose for our brands, it all becomes much easier.
So, before I finish this post, I’ll leave some things I think can help anyone on their journey to achieve the perfect brand identity structure (if such a thing exists!):
Discover
* Understand your purpose
* Define your audience
* List your goals, services, products
* Be honest about the things you like and dislike in your brand
* Organize your ideas and eliminate what doesn’t seem doable at the time
Define
* Collect inspiration and define your visual style
* Define your brand’s message and purpose clearly
* Research your market
* Understand you
On The Branding Segment
The 5 Steps To Build a Memorable Brand post was sent to the newsletter yesterday. Starting July, the 5 Steps Branding episode will be available a full week after the newsletter -so, subscribe! 📩
On The Entrepreneurship Segment
And here's my Medium post with 10 Best Places To Find Freelance Work (for creative women)
I want to know from you: Does Using A Gmail Email Affect Your Brand Image? Go to the post and let me know!
Ok, friends, the audio is horrible. But the windows are open, the mic is iMac's, and I don't care! haha I just wanted to jump in and update you on a few things:
* The podcast is back in June (finally!) 🥳
* I apologize for being MIA -there has been way more personal problems than I've been able to handle recently.
* I have retired from custom branding design work, after 20 years! 🤯
* My Etsy shop is still up and running (since 2013).
* The newsletter is now monthly and will bring 5 AWESOME steps to help you build your best brand yet
* The podcast will break down those steps, weekly.
* The newsletter and podcast are now on Substack. So are my courses and resources -being shared under premium posts ($7/mo or $57/year).
I have hundreds of great content already created, so I'm automating things and sharing all with you starting in June. 💰💛
How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity.
On this episode, I'll loosely talk about:
My way to find content that in demand is doing a research. I usually research:
The full blog post is on my website's blog at KellyBrito.com , so visit my blog if you are the reading type!
Connect with me on any social media at HelloKellyBrito - I am VERY social, so it won't be hard to find me.
How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity.
On this episode, I'll loosely talk about:
My way to find content that in demand is doing a research. I usually research:
The full blog post is on my website's blog at KellyBrito.com , so visit my blog if you are the reading type!
Connect with me on any social media at HelloKellyBrito - I am VERY social, so it won't be hard to find me.
Today I'm talking about how you can get brand clarity, because it's the key to start building a brand that stands out and feels right! My top 5 points for brand clarity are:
1. Your purpose
2. Your position in the market
3. The emotional impact you want to have on your audience
4. Your benefit claims
5. Your target audience (and ideal client)
Go to KellyBrito.com for blog posts about branding and to watch the free branding webinar!
Today I'm talking about how you can get brand clarity, because it's the key to start building a brand that stands out and feels right! My top 5 points for brand clarity are:
1. Your purpose
2. Your position in the market
3. The emotional impact you want to have on your audience
4. Your benefit claims
5. Your target audience (and ideal client)
Go to KellyBrito.com for blog posts about branding and to watch the free branding webinar!
The podcast currently has 52 episodes available.