In this episode, Kelsey invites her friend Becky LaFranchi, a brand experience designer, for a hot seat coaching session. They discuss the challenges Becky faces in converting potential clients into actual clients, explore the steps and tactics she can employ to enhance her sales strategy, and emphasize the importance of understanding client pain points. Becky shares insights into her branding approach and how working with Kelsey has transformed her own business operations. The episode is filled with practical tips, personal anecdotes, and empowering strategies for both recognizing and leveraging client interest effectively.

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