Branding Bud Live

Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck takes us through “The 14 Cannabis Brand Archetypes” from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Some of the questions we’ll ask are:

• What is a cannabis brand archetype; and why are they important?

• Must brand archetypes be mutually exclusive?

• How can brand archetypes help market and manage a brand?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Zaytsev, Cannabis Program Director at LIM College, and Cultivation Professor Marianne Cursetjee, MBA, CEO of Alibi Cannabis. Some of the questions we’ll ask are:

• Why the rise in cannabis education?

• How will academic participation add to the credibility of the industry?

• Are degrees required to ensure consistent industry knowledge transfer?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions. Some of the questions we’ll ask are:

• Is plant wellness, and the ability to deliver quality products, consistently difficult? 

• How does the CBD + Aloe Vera formulation dampen pain response? 

• What are the opportunities for plant medicine and cannabis in the future? 

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo. Some of the questions we’ll ask are:

• What is the overall state of the industry? 

• Why a move toward hyper-specific tradeshows and events? 

• How does the fragmented landscape play into the equation? 

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview David Goubert, President & CEO, of Ayr Wellness Inc., one of the largest Multi -State Operators (MSO) in the country. Some of the questions we’ll ask are:

• What is the overall state of the industry?

• Has there been a movement away from specific states?

• How do business basics like supply & demand, and economies of scale play into the equation?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck checks in live from Bangkok, Thailand. Within just 8 months cannabis has exploded in Thailand. Once heavily frowned upon and severely penalized, it still has its nay-sayers. Some of the questions we’ll discuss are:

• What’s Thailand’s relationship with cannabis?

• What products are being sold, where, and in what doses?

• What restraints if any, are there on sales, distribution & consumption?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Barry Foy, founder of “Gentlemen Smugglers”. Inspiring the brand’s name, Barry was tagged with the federal kingpin statute in “Operation Jackpot” – the first Presidential sting in the ‘war on drugs’. Some of the questions we’ll ask are:

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Austin Stevenson, Chief Innovation Officer at Vertosa, a cannabis product development & formulation company based in CO. Some of the questions we’ll ask are:

• What are the unique challenges and opportunities in developing a cannabis beverage?

• Are there techniques from traditional beverages that cannabis brands can learn from?

• What traditional brands are likely to move into cannabis next?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders. Some of the questions we’ll ask are:

• Who’s responsible for educating the customer?

• What’s entailed in a “positive and memorable customer experience”?

• How do message and tone differ when speaking to a retailer, a budtender, or a customer?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com

Join your hosts David Paleschuck and Adriana Hemans as they interview Kim Prince, Principal at Proven Media, a cannabis focused PR firm based in AZ. Some of the questions we’ll ask are:

• How has the vape crisis effected the cannabis industry?

• What’s an example of a PR campaign turned bad?

• How can we prepare for cannabis and other crises in advance?

Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis

Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at www.brandingbud.com