The Vignette Effect

Branding, Courtship, and the Case for Being Interesting with Marc Rust


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Episode Highlights

  • How to warm up clients and team members who resist creativity
  • The difference between “telling a story” and “uncovering one”
  • Why marketing is like dating and what most brands get wrong about that
  • The value of being unexpected (and why that builds trust)
  • How to pitch in a way people actually remember: the 3-part formula
  • Why creativity is a muscle you have to exercise

 

About the Guest
Marc Rust is a brand strategist, TEDx speaker, and founder of Consequently Creative—a creative consultancy that helps companies uncover the deeper story behind their brand and bring it to life with clarity and resonance. Marc works with private equity firms and high-growth ventures to shape messaging that doesn’t just inform—it transforms.

He’s known for helping teams see what they couldn’t before: the hidden potential, the overlooked narrative, the emotional truth that makes a brand unforgettable. Fluent in French and fluent in metaphor, Marc blends strategic insight with creative instinct to craft brand experiences that move people and drive growth.

Whether he’s guiding a rebrand, refining a founder’s story, or distilling a complex vision into a single unforgettable line, Marc brings energy, empathy, and a sharp eye for what matters. He’s a natural storyteller who thrives in conversation—and he’s ready to bring fresh perspective to your audience.

Connect with Marc:
https://consequentlycreative.com/
Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcr/

Connect with Marc on Instagram: https://www.instagram.com/itsmarcrust

Connect with Raquel on Instagram: https://www.instagram.com/raquel.furman

Book a discovery call with Raquel at Vignette Brand Studio: https://calendly.com/raquel-vignettebrandstudio/discovery

 

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The Vignette EffectBy Raquel Furman