Integrity Moments

Branding Dilution


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In our changing culture, there are growing risks for the brands of our small businesses. When someone sees our brand images, they tie it to whatever messaging is attached.  Recently, someone emailed me from an organization I was involved with decades ago. The signature line in her email had her name, title, then under her title it said, “she/her/hers,” then, […]
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Integrity MomentsBy Rick Boxx

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