WHY THO

Branding Framework - Positioning Model

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On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.

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Brand Definition:

  • A brand tells a story that builds a relationship between a customer and product.

    • Positioning Model Questions:

    • In simple terms, how do you describe your product or company?
    • How does it benefit customers?
    • How do you define its personality?
      • ...more
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