Scott and Sydney recap their trip to Nepal from back in 2017! They discuss the good, the bad, and all of the in between. We are trying out a new format of the show and we really hope you like it! Share this episode with a friend and let us know what you'd like to hear about next. 

Sydney is joined by Jason Cain and they discuss building a brand, content strategies and best practices! Content truly is King!

Check out Jason's podcast here: https://elev8-mind-and-body.sounder.fm/

Social media: @GainwithCain

Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Scott and Sydney discuss why this could be harmful, what Google is doing to keep up, and the importance of understanding how to reach your customers. 

Scott and Sydney recap how the algorithm works for stories, feed posts, your explore page and reels. We also discuss how you can finally BEAT the algorithm. knowing how the algorithm works will be helpful in optimizing your own content.

Scott and Sydney break down how the algorithm works for stories, feed posts, your explore page and reels. know how the algorithm works will be helpful in optimizing your own content. 

Scott and Sydney are discussing 3 strategies that will up your TikTok content and success! 

Scott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires your team.

On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.

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Brand Definition:

Positioning Model Questions:

Staying on top of the ever changing social media world is so important! Sydney and Scott discuss TikTok's new story feature, the confusion around stories, reels, posts, and some bonus news.