WHY THO

On today's episode, we're talking all things Market Research and giving you 3 ways to conduct market research for your own business.

We’re starting a new series on different branding frameworks. We will talk through the branding frameworks and then we will define what branding is and why it’s important. Today, Scott and Sydney are discussing StoryBrand's Framework 

Link: https://storybrand.com/

Scott and Stephenie talk about all things Why Tho - from why Why Tho was started, what Why Tho does and our roles etc. We really love helping brands and organizations tell their stories. You won't want to miss this episode. 

We talk with Jared Scroggins, owner of Elizabeth Lee Bridal on his approach to Social Media Marketing. Elizabeth Lee's social media platforms have well over 54 k followers and 6 million likes. 

Links to Elizabeth Lee Social Media Platforms:

https://www.instagram.com/elizabethleebridal/

https://www.tiktok.com/@elizabethleebridal

Scott and Sydney recap JR's episode on communication and how it is relevant to the marketing world.  Link to SparkToro - Audience Research https://sparktoro.com/

JR's Episode on Communication: https://open.spotify.com/episode/7oDSugvZje9lcdbdMGHy6Y?si=f278e90a09474a2b

Episode on Clarifying Messaging: https://open.spotify.com/episode/7i2z02ecyDaQNzNtQFvvO0?si=8131f1558fb14a42

Episode on Talking to Humans: https://open.spotify.com/episode/5xF0UWBm4hSR7zhKZHRyh6?si=28700cd2ffdf447b

On today's episode, we speak with JR Cochran; a pastor, teacher, husband, and father. We dive deep into all things communication. JR has great insight and we're excited to share this special episode with you!

Scott and Sydney give awards to their favorite things!

Scott and Sydney discuss why it's important to have clear messaging and, more importantly, how to clarify your message. Plus, bonus tips on websites that can do the hard work for you.

Scott and Sydney discuss four ways in McDonald's does a great job in their business model. The takeaway here is to examine your company, think creatively, and try to find new revenue streams.

Scott and Sydney review the book: Talking to Humans: Success starts with understanding your customers - a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. There is also some discussions about bath salts.. you don't want to miss this one. 

Link to Book: https://www.talkingtohumans.com/