Sydney and Scott discuss using metaphors to communicate complex concepts quickly. We are even joined by a special guest! 

Be bold, ask people to take action and wait for their response. If you don't ask for them to do anything, they won't.

Anticipating customer objections and addressing them with a positive attitude is critical. Scott and Sydney talk about how to keep the conversation going and close the deal.

‘You’ is one of the most powerful words available in communicating an idea. ‘You’ can connect to your audience and invoke their imagination.

Your customers want to experience what your product/service can provide them.

Questions you can ask yourself:

As a brand you can choose to be boldly honest. Not only will it build trust but it will engage your community.

Talk to one person at a time, your audience will love you for it. Scott and Sydney talk about having focus in who you are talking to.

The features of your product are critical to your success but they're not why a customer buys from you. Scott and Sydney talk about the importance of establishing the benefits of your product / service over the features.