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WHY THO episodes
- The Power of Metaphors
Sydney and Scott discuss using metaphors to communicate complex concepts quickly. We are even joined by a special guest!
10 min - Writing Like a BossWe talk with Dr. Heather Cato - a writing expert. She gives lots of great advice on how to write for your audience.22 min
- Call to Action
Be bold, ask people to take action and wait for their response. If you don't ask for them to do anything, they won't.
12 min - Addressing Objections
Anticipating customer objections and addressing them with a positive attitude is critical. Scott and Sydney talk about how to keep the conversation going and close the deal.
13 min - The Power of 'You'
‘You’ is one of the most powerful words available in communicating an idea. ‘You’ can connect to your audience and invoke their imagination.
19 min - Show Don't Tell
Your customers want to experience what your product/service can provide them.
Questions you can ask yourself:
- What do you want them to do?
- How do they need to feel about your product/service in order to do it?
- What specific features about your product/service might make them feel this way?
17 min - Dangerous Honesty
As a brand you can choose to be boldly honest. Not only will it build trust but it will engage your community.
16 min - One In A Million
Talk to one person at a time, your audience will love you for it. Scott and Sydney talk about having focus in who you are talking to.
16 min - Benefits > Features
The features of your product are critical to your success but they're not why a customer buys from you. Scott and Sydney talk about the importance of establishing the benefits of your product / service over the features.
18 min
About WHY THO
From the publisher's feed
Branding and Marketing with the team from WHY THO