Taking an existing brand and changing it comes with not only challenges but also hazards. In a follow-up on Episode 2.07 "Branding," we discuss rebranding an existing entity. We relate stories about others' rebranding efforts and our own. As usual, Ken can't make up his mind, er, ah...has a diverse set of conflicting opinions.

Hosted on Acast. See acast.com/privacy for more information.