This episode is simulcast on You Tube! (Casting Actors Cast Channel)  So the term "Brand" has gotten a bad rap over the past few years. But it can still serve a purpose when it comes to your marketability. Jeffrey shows you an easy, effective way to define and shape perceptions for auditions, agents, casting director's and anyone you meet! Please feel free to watch Jeff recording this on the new You Tube channel for Casting Actors Cast and visit castingactorscast.com for a free .pdf download of today's subject in worksheet form.