Crypto, Web 3.0 and the Metaverse are all apart of the next technological era. Industries that are growing fast, have a considerable amount of traction and huge amount of investment behind them.

How are the projects, that are largely developed by technical developers integrating branding and marketing principles to ensure they are one of the success stories moving forward and not another tech company with so much promise but could not find market fit.

We discuss the principles and importance of being a focused brand that is known for something specific in order to help them stand out. Prioritising publicity early on, and then using advertising as a tool later. Not changing frequently, but if you do ensuring you have strong brand characteristics that stay true in order to keep building trust and authenticity with the market place.

In this episode of Connecting The Dots we walk through the key elements of implementing some Branding pinciples into project with Crypto, the Metaverse and Web 3.0.

Brand and Marketing Consulting.

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