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Business Clicks episodes
- How To Build A Consistent Brand Without Wasted Tim, Money & Effort | Connecting The Dots 30 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss how to leverage a method to help grow your business and brand.
How do you give your business the best chance at growing year after year for a long time to come?Most businesses work hard day in day out to get leads, customers and slowly grow their business. They spend time, money and a lot of effort on marketing and sales that usually just maintain their current trajectory. When they look back on what they’ve achieved they can’t help but think that it has been a hard fought uphill battle each and every day.Does it have to be that way?Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
14 min - Does Your Brand Have A Compelling Story | Connecting The Dots 29 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss why what you do is not as important to building loyalty with customers as why you do it.
Does your brand have a good reason to exist?Have you considered how you will connect with consumers on a deeper level compared to your competitors. Powerful brands master the art of building value and loyalty with their customers by communicating not what it does but why it does it.
Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
16 min - How To Validate Your Business Ideas | Connecting The Dots 28 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss the how to validate your business ideas, as well as products and services before spending time, money and effort on them.
How do we test ideas and validate our thinking in order to ensure that our products and services will stand out from what the competition offers?I want to show you 4 fundamental questions that can help validate not just your brand, but new products and services as well.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
19 min - How To Charge More For Your Products And Services | Connecting The Dots 27 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss the how to stop comparisons with competitors.
How do we avoid customers drawing our products and services into comparisons that result in us having to fight on price?How do we instead attract customers that see the value in our products and services and are prepared to pay what you ask?
Brands that prioritise the why and the how are crushing those that only think about the what.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
13 min - Marketing. Where to Start? | Connecting The Dots 26 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss the 4 steps process to marketing effectively
Launching a new business, and product or service, can be very exciting. Ensuring we follow the correct marketing process will ensure we make good strategic decisions and not get caught up in tactical deliverable that fail to set our marketing systems up for success.Brands that prioritise the why and the how are crushing those that only think about the what.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
19 min - Creating A Connection With Customers | Connecting The Dots 25 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss three steps to attracting value-driven customers by increasing the connection your brand has with customers.
A business that implements courageous positioning with purpose and methods for innovative delivery can transform themselves into a brand. A brand that is supported by value-driven customers that identify with them and advocate their offerings to others. It transforms and positions them away from the plethora of commodity type businesses that are destined to attract price-driven customers.Brands that prioritise the why and the how are crushing those that only think about the what.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
12 min - How To Price Products & Services | Connecting The Dots 24 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss to position your business so you can charge what you want for your products and services.
The profit we receive in many ways is based on the value discrepancy between what you are offering and what someone is willing to pay. What does this mean? Well it means that the value discrepancy is the determining factor in how much you can charge. The good news is that value is fluid because it is based on an individual's perception and is not fixed.Therefore it is logical to conclude that the profit we make can be increased by adjusting how customers perceive the value associated with our products or services. So how do we do this?Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
21 min - How CrossFit Is Destroying A BILLION Dollar Brand - A Case Study | Connecting The Dots 23 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss how CrossFit built a company through successful implementation of Branding and Positioning principles. Recently decision no longer align with these principles and could lead to the decline of the CrossFit brand.
CrossFit built loyalty through authenticity. What they said they did and what they actually did were aligned. Several recent decisions from CrossFit seem to show that this authenticity no longer seems to exist. Decisions are being made for short term financial gain, such decisions have a history of destroying long term success.Here is how to market your business in a way that is right for you and your customer.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
23 min - How To Pick A Niche For Your Business | Connecting The Dots 22 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss the importance of a strong market in the success of your business and 4 criteria you can use to find a niche.
If being in a bad market is like trying to push a boulder up a hill, then being in a good market is the equivalent of already being at the top of the hill and watching the boulder roll all by itself.
Here is how to market your business in a way that is right for you and your customer.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
19 min - $1 Million Positioning Strategy For Businesses | Connecting The Dots 21 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss how you must subtract from what you offer so that you can increase revenue and profit.
Steve Jobs even came out and said "We're gambling on our vision, and we'd rather do that than make 'me-too' products."
Apple stopped trying to be ‘better’ than competitors, whatever that means, and started focusing their efforts on increasing the impact by changing how specific targeted consumers saw them in the market. The changes to their positioning and by building products that were in alignment with their brand started the resurrection from the edge of bankruptcy to the Apple we know today.Here is how to market your business in a way that is right for you and your customer.Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
19 min
About Business Clicks
From the publisher's feed
The podcast that discusses ideas powerful concepts and frameworks to help business owners grow their business online utilising Branding, Positioning and Marketing strategies.
We discuss the transition from Bricks and Mortar growth strategies to digital alternatives. We provide new and exciting tactics each business can use to be successful in this digital world.