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How CrossFit Is Destroying A BILLION Dollar Brand - A Case Study | Connecting The Dots 23 | Business Clicks Podcast
In this episode of Connecting The Dots we discuss how CrossFit built a company through successful implementation of Branding and Positioning principles. Recently decision no longer align with these principles and could lead to the decline of the CrossFit brand.
CrossFit built loyalty through authenticity. What they said they did and what they actually did were aligned. Several recent decisions from CrossFit seem to show that this authenticity no longer seems to exist. Decisions are being made for short term financial gain, such decisions have a history of destroying long term success.
Here is how to market your business in a way that is right for you and your customer.
Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro
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By Adam BarbaroIn this episode of Connecting The Dots we discuss how CrossFit built a company through successful implementation of Branding and Positioning principles. Recently decision no longer align with these principles and could lead to the decline of the CrossFit brand.
CrossFit built loyalty through authenticity. What they said they did and what they actually did were aligned. Several recent decisions from CrossFit seem to show that this authenticity no longer seems to exist. Decisions are being made for short term financial gain, such decisions have a history of destroying long term success.
Here is how to market your business in a way that is right for you and your customer.
Brand and Marketing Consulting.
Learn more at adambarbaro.com
Instagram: @adamebarbaro
LinkedIn: Adam Barbaro