Understanding the competitive landscape in detail is highly beneficial for two reaons.

Firstly, it allows you to analyse and assess direct and in-direct competitors both in your niche, in sub markets and as well as in a more general sense. Giving you the ability to differentiate yourself and find whitespace in the market.

Secondly, it allows you to remain vigilant of the changing landscape and ask questions that give you clearer understanding of market trends and how to take advantage of competitors weaknesses. 

In this episode of Connecting The Dots we walk through the key elements of implementing some Branding nad Marketing fundamentals of understanding the competitive landscape.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

Crypto, Web 3.0 and the Metaverse are all apart of the next technological era. Industries that are growing fast, have a considerable amount of traction and huge amount of investment behind them.

How are the projects, that are largely developed by technical developers integrating branding and marketing principles to ensure they are one of the success stories moving forward and not another tech company with so much promise but could not find market fit.

We discuss the principles and importance of being a focused brand that is known for something specific in order to help them stand out. Prioritising publicity early on, and then using advertising as a tool later. Not changing frequently, but if you do ensuring you have strong brand characteristics that stay true in order to keep building trust and authenticity with the market place.

In this episode of Connecting The Dots we walk through the key elements of implementing some Branding pinciples into project with Crypto, the Metaverse and Web 3.0.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

Crypto, Web 3.0 and the Metaverse are all apart of the next technological era. Industries that are growing fast, have a considerable amount of traction and huge amount of investment behind them.

How are the projects, that are largely developed by technical developers integrating branding and marketing principles to ensure they are one of the success stories moving forward and not another tech company with so much promise but could not find market fit.

We dicuss the principles and importance of being first and being popular in order to control market leadership. Find sub-markets and niches to ensure you are one of two players in order to have significant market share. Be courageous and doing something different from the competition. The important of failing small, fast and often. Distinguishing the difference between a fad and trend. 

In this episode of Connecting The Dots we walk through the key elements of implementing some Marketing pinciples into project with Crypto, the Metaverse and Web 3.0.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

What is going to keep you on track and focused on a path that will bring long term success? 

How do you avoid shiny objects that appear along the journey, but realistically only distract you and harm your brand?

The answer is have a strong foundation to your business through clear understand of your WHY and WHO. This are discovered in a Brand Strategy Workshop. 

Workshops that give you clarity on what you want to achieve in the long term and a plan for getting there. Dont right it aligns the visions of investors, owners, and executives to a common path. 

In this episode of Connecting The Dots we walk through the key elements of a Brand Strategy Workshop.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

Focusing on products or services in todays market leave you out of touch with the consumer. This is how things used to be done when companies had the power, today things are a little different.

Technology has driven a change in business that places the consumer as the focus. No longer does a business focus on their products and services but instead looks to find a unserved tribe of consumers.

A tribe will rally behind a product if you can connect with them. Connecting with a consumer happens when you know your why and can clearly articulate that to the marketplace. 

What you do is no longer as important to consumers as why you do it.

Better yet, know our why provides us with long-term clarity to move forward strategically. It provides us with a path on how this needs to be done and what you must do. 

In this episode of Connecting The Dots we walk through how knowing your why sets you up for long term success and provides clarity.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

Conducting Brand and Marketing Strategies provides clarity to a business on why they do what they do, who they do it for and how they will extract value from the market. 

However, over time what we find is that many business don't refer to these strategies as often as they should and fall into the trap of adding more and more to their offerings. 

The result? A message to the consumer that is no crystal clear. 

A 1 day marketing plan is conducted to enable businesses to re-align their branding and marketing efforts in the short and long term to a bigger strategy and plan. Making their message once again again clear to their ideal customers. 

In this episode of Connecting The Dots we walk through what are the 6 steps of a 1-day marketing plan and how it can be used by your business.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro

There is an innate need to fit in rather than stand out, something which can hinder our growth and success in business.

Creating content has become a necessary part for most businesses marketing strategies. 

Watch This Episode at: https://youtu.be/8oE-VPEBx3k

Having the correct structure to your cotent will make the difference between making an impact and being ignored.

So How Do You Structure Your Social Media Content?

Implement these and take the audience on a journey with you.

Learn more at https://www.adambarbaro.com/

You can watch the video of this episode at https://youtu.be/pDQtAUZl2Ng.

Did you know, there's probably a sole reason behind why your organization or business is not going to have engaged engagement, the interest or the sales that you really need.  

It's for the same reason is the reason that your website is probably not as effective as it should be and your social media is not working as a tool for lead generation.  

It comes down to your ability to actually identify who your customer is and create a targeted approach towards them. You actually get to choose who you want to work with, but it comes down to how you understand your customer.  

Using the 4 Categories of Demographics, Psychographics, Behaviour, and Geographics we can create and a persona of our customers that is actually useful.

Learn More at adambarbaro.com

You Don’t Need A Promo Video, New Website, or Facebook Ads…yet!  

Business Clicks Podcast - Connecting The Dots Special Episode #1  

The part of marketing that we see from businesses are their deliverables. 

These are the content, the website, the Facebook or Google ads, and identity assets like logos.  

Most businesses when they think of marketing think of these deliverables.  

They are the shiny objects that distract us from the components of marketing that actually generate you money and a return on your investment.  

The process that I use successfully when working with organisations is to 1st start at the core of your marketing which is the strategy.  The strategy outlines and creates clarity on who we are serving, why we are serving them, where their attention is and what problem we are solving for them.  

After we develop a strategy for the organisation we move through to developing the objectives.  

The objectives are the components which allow your deliverables to function, such as your goals, your user experience, or your funnels.  

When that has been done properly we have them in a position to develop the shiny objects, also known as the deliverables.  

These other components that will Be seen by our audience and our competitors.  But they are the final step in the process to successfully marketing and making money, not where we begin.

Learn More: https://www.adambarbaro.com/work-with-me/