Daniel Kahneman in his book think fast and slow termed the phrase “what you see is all there is”

Meaning that whatever the focal point of our attention is given more importance to us then the things we don’t see.

This psychological principle is all too relevant when we spend looking at social media content, websites and ads.

We start to believe that those deliverables are the most important aspects of marketing our business.

They are tactics that can distract us from the outcome we truely wish to bring.

Instead we must think about long term success and how as a brand we are differentiated and positioned in the market for success.

Those answers, which are discovered in our brand strategy workshops, give a better perspective to make good decisions.