Understanding the competitive landscape in detail is highly beneficial for two reaons.

Firstly, it allows you to analyse and assess direct and in-direct competitors both in your niche, in sub markets and as well as in a more general sense. Giving you the ability to differentiate yourself and find whitespace in the market.

Secondly, it allows you to remain vigilant of the changing landscape and ask questions that give you clearer understanding of market trends and how to take advantage of competitors weaknesses. 

In this episode of Connecting The Dots we walk through the key elements of implementing some Branding nad Marketing fundamentals of understanding the competitive landscape.

Brand and Marketing Consulting.

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