Branding & Marketing for Credit Unions

Today we have guests! Joining us on the show today is Matt Stratton, Senior Vice President of Marketing at Tinker Federal Credit Union, and Chris Weigl, Marketing Manager at Community Federal Credit Union. We’re getting their perspectives on marketing challenges, opportunities, and strategies within the credit union industry. We’re asking Matt and Chris how they advocate for growing the role and importance of marketing and branding in their credit unions. We discuss how marketing drives...

We want to talk about media. You don’t have to be on every media platform out there to get your message in front of your audience. You do, however, need a media plan – so you can be ready and flexible in times of change. Plus, we don’t want you to feel like you’re just winging it or making it up from scratch, every time you have a new campaign. And we don’t want you to dilute your message (or your budget) on any deal or bright new shiny media “opportunity” that comes your way! So we...

We’re talking about ways to get your team communicating and collaborating better – especially when it comes to planning, and pulling off big projects, promotions, and campaigns.Whether that’s with your marketing team, cross-departmental teams in your credit union, or even with your agency team – we want to give you some tips for:getting everyone on the same pagegetting more voices heard around the tablegetting more of the outcomes you want –and, maybe even having more fun with the people you ...

We love video, and more and more credit unions are using the power of video to connect with people. So, why aren’t you doing it more? We’re going to give you some ideas to try, easy, simple, no-pressure ways to baby step into video. Or if you’re already doing video, find out ways you can make it even better.In this episode Tara and Holly of Braid Creative encourage credit unions to reorient how they think about video – not only for brand videos or commercials, but layered into other tact...

Your marketing promotions around specific products, offerings, and even seasons of the year are a great time to get more direct about what you’re selling, and even have more fun with what you’re putting out there.When is the right time to push those promotions? How can you make them stand out? And how out there, is too out there – when you’re stepping out a little from the consistency of your brand?In this episode Tara and Holly of Braid Creative explore these questions and more! This po...

This episode is about branding. As a credit union you have a mission that’s still as relevant as it has ever been. But has your brand kept up with you as a growing credit union? Has it evolved alongside you?Is your brand serving you as hard as you’re serving your members?In this episode Tara and Holly of Braid Creative are going to help you think about your brand, talk about some updates you know you need to make, share some ways to get your brand shaped up and feeling worthy of your cre...

Braid Creative is a branding and marketing agency that helps organizations, small businesses, and credit unions (that’s you!) blend more personality into the work you do, position and differentiate yourself, and attract your dream customer. In this season of our podcast we are speaking directly to credit union marketers about topics like branding, media, promotions, and your teams. Subscribe, listen, and rate this podcast on Apple Podcasts or wherever you listen. Be sure to download the...