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Branding, Marketing, Support, Content Governance And How Artificial Intelligence Can Help. Also, How It Cannot | Redefining Society With Christopher Willis
Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge.
When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI?
Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.
Anyway, listen to this podcast… some more content to manage!
____________________________
Guest
Christopher Willis
On LinkedIn | https://www.linkedin.com/in/cpwillis/
On Twitter | https://twitter.com/cpwillis
____________________________
Resources
____________________________
This Episode’s Sponsors
Bugcrowd 👉 https://itspm.ag/itspbgcweb
BlackCloak 👉 https://itspm.ag/itspbcweb
____________________________
To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/podcast-series-sponsorships
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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By ITSPmagazine, Sean Martin, Marco Ciappelli
5
3030 ratings
Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge.
When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI?
Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.
Anyway, listen to this podcast… some more content to manage!
____________________________
Guest
Christopher Willis
On LinkedIn | https://www.linkedin.com/in/cpwillis/
On Twitter | https://twitter.com/cpwillis
____________________________
Resources
____________________________
This Episode’s Sponsors
Bugcrowd 👉 https://itspm.ag/itspbgcweb
BlackCloak 👉 https://itspm.ag/itspbcweb
____________________________
To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/podcast-series-sponsorships
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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