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Branding Masterclass: How Ben & Jerry’s Built a Movement (Not Just Ice Cream)
What can two hippie friends from Vermont teach you about building a global brand?
A lot.
In this branding masterclass, Phil Masiello breaks down the story of Ben & Jerry’s—how it started in a gas station with $12,000 and a $5 ice cream course, and became one of the most beloved, mission-driven brands in the world.
You’ll learn:
✅ How they built a brand with personality
✅ Why being radically different made them unforgettable
✅ How their social mission became a marketing superpower
✅ The genius behind their scrappy, creative growth strategies
✅ What they negotiated in their Unilever deal to keep their soul intact
This isn’t just about ice cream. It’s about how to build a brand that matters.
👇 Let us know in the comments: What’s YOUR favorite Ben & Jerry’s flavor?
Subscribe for more weekly breakdowns on branding, entrepreneurship, and building movements—not just businesses.
🧠 Hosted by: Phil Masiello
🚀 Founder, CrunchGrowth | Author of The Why Behind The Buy
📧 Contact: [email protected]
🔗 Learn more: https://philmasiello.com
https://crunchgrowth.com
There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.
They’re just regurgitating what they read in someone else’s book.
That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.
And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.
So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.
This show is real strategies, real tactics, and real talk.
https://www.facebook.com/philmasiello
https://www.instagram.com/philmasiello/
https://www.tiktok.com/@philmasiello
https://www.linkedin.com/in/phil-masiello/
https://www.youtube.com/@philmasiello
#StartupGrowth #EcommerceTips
#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth
View all episodes
By Phil MasielloWhat can two hippie friends from Vermont teach you about building a global brand?
A lot.
In this branding masterclass, Phil Masiello breaks down the story of Ben & Jerry’s—how it started in a gas station with $12,000 and a $5 ice cream course, and became one of the most beloved, mission-driven brands in the world.
You’ll learn:
✅ How they built a brand with personality
✅ Why being radically different made them unforgettable
✅ How their social mission became a marketing superpower
✅ The genius behind their scrappy, creative growth strategies
✅ What they negotiated in their Unilever deal to keep their soul intact
This isn’t just about ice cream. It’s about how to build a brand that matters.
👇 Let us know in the comments: What’s YOUR favorite Ben & Jerry’s flavor?
Subscribe for more weekly breakdowns on branding, entrepreneurship, and building movements—not just businesses.
🧠 Hosted by: Phil Masiello
🚀 Founder, CrunchGrowth | Author of The Why Behind The Buy
📧 Contact: [email protected]
🔗 Learn more: https://philmasiello.com
https://crunchgrowth.com
There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.
They’re just regurgitating what they read in someone else’s book.
That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.
And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.
So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.
This show is real strategies, real tactics, and real talk.
https://www.facebook.com/philmasiello
https://www.instagram.com/philmasiello/
https://www.tiktok.com/@philmasiello
https://www.linkedin.com/in/phil-masiello/
https://www.youtube.com/@philmasiello
#StartupGrowth #EcommerceTips
#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth