In this episode of The Growth Class, host Phil Masiello interviews Meredith Curren and Bari Harlam, co-founders of TROUBLE, also known as TroubleMakers for Good. They explore how challenging the status quo can create better outcomes in business and society, from advancing gender equity to bringing more diverse perspectives into decision-making. 

Meredith and Bari explain TROUBLE’s unique model of using merchandise sales and community engagement to generate funding and visibility for organizations working to promote gender equity, while also highlighting the importance of supporting organizations that are already creating meaningful change. 

The conversation also examines workplace flexibility, shared parenting, the value of diverse perspectives in business, and how companies can move beyond traditional thinking to build stronger teams and make better decisions. 

They also discuss the challenge of reaching younger audiences in an increasingly fragmented media environment and the role of social platforms in sharing factual, purpose-driven content. Learn more about how TROUBLE is building a community of people committed to creating positive change and challenging the status quo.

TROUBLE website: https://troublemakers.org/  

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Catherine Dennig, co-founder and former CEO of Fursure. 

Catherine shares how a deeply personal experience with unexpected veterinary bills inspired her to build a venture-backed pet insurance company that helped thousands of pet owners better prepare for the financial realities of caring for their pets. Drawing from her background as a former Facebook Senior Product Manager, she discusses the realities of startup life—from validating an idea and finding product-market fit to raising venture capital and ultimately achieving a successful exit. 

The conversation explores why founders should embrace experimentation before scaling, the importance of doing things that don’t scale in the early days, and how authentic marketing, PR opportunities, and bold decision-making can create outsized growth. 

Catherine also reflects on the role of personal development in entrepreneurship, explaining why self-awareness, resilience, and intuition are often the greatest drivers of long-term business success.  

Fursure website: https://getfursure.com  

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Tina Loyd, CEO of Terry Costa. 

They explore what it takes to grow and sustain a destination retail brand through changing customer expectations, technology, and market conditions. 

Tina shares her journey of taking over Terry Costa in 2007, navigating the challenges of growing the business during a recession, expanding its brick-and-mortar presence and e-commerce operation, and developing an exclusive product line through international manufacturing. 

The conversation also examines the importance of creating a memorable customer experience in specialty retail, building a highly trained team, and balancing growth with authenticity. 

Tina and Phil discuss the practical challenges of manufacturing, forecasting, logistics, CRM implementation, and adopting AI without losing the human connection that makes a consumer brand distinctive. 

Terry Costa website: terrycosta.com

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Chris Bray, co-founder of BILLYKIRK and co-founder of Bray Brothers Creative. 

Chris shares the story of how he and his brother transformed a simple leather watch strap idea into a heritage brand known for timeless craftsmanship and products designed to last for decades. 

Chris also discusses the inspiration behind Bray Brothers Creative, where the team helps companies rethink corporate gifting and hospitality design by replacing disposable promotional items with meaningful, well-crafted experiences that strengthen customer relationships and elevate brand perception.

BILLYKIRK website: https://www.billykirk.com

Bray Brothers Creative website: https://braybrotherscreative.com/

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Massiello interviews Ricky Tiscareno, co-founder of Poured Candle Bar and co-founder of Poured New York.

Ricky shares how he and his husband, Dennis Green, transformed a retirement dream into a thriving experiential retail business and nationally distributed luxury fragrance brand. 

The conversation explores how Poured Candle Bar carved out a unique niche by combining custom candle, perfume, and diffuser-making with hospitality, creating a destination experience that fueled organic growth. Ricky also discusses the strategy behind launching Poured New York, scaling into more than 500 retail locations through wholesale, and why the founders chose a bootstrapped growth model over outside investment. 

He offers candid insights into managing cash flow, navigating retail payment terms, overcoming supply chain disruptions, and building a premium brand through thoughtful product development, customer experience, and long-term relationships.

Poured Candle Bar website: https://www.pouredcandlebar.com  

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Hannah Redmond, Co-Founder and Chief Strategy Officer of Happy Box. 

Hannah shares the remarkable journey of turning a thoughtful care package for her sister into one of America’s fastest-growing custom gifting companies. The conversation explores how Happy Box evolved from an Etsy side hustle into a thriving consumer and corporate gifting platform, the bold marketing decisions that fueled explosive growth during the pandemic, and the difficult lessons learned about scaling, profitability, and operational resilience. 

Phil and Hannah also discuss why successful entrepreneurs must embrace pivots, trust customer insights over assumptions, balance paid marketing with authentic brand-building, and recognize that sustainable businesses are built through continuous testing and adaptation—not overnight success. 

Happy Box website:  https://happyboxstore.com⁠  

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Machine, host Phil Masiello interviews Dewar Gaines, Founder and CEO of Gaines Family Farmstead. Dewar shares the inspiring story behind building one of the fastest-growing premium pet treat brands, from hand-slicing sweet potatoes in a 700-square-foot garage to scaling into a nationally recognized omnichannel business. 

The conversation explores how a relentless focus on product quality, strategic supply chain partnerships, and systems-driven operations enabled the company to grow while maintaining its commitment to all-natural, single-ingredient dog treats. 

Phil and Dewar also dive into the future of ecommerce, discussing why founder-led live commerce is outperforming traditional digital advertising, how authenticity is becoming the most valuable marketing asset in the AI era, and why platforms like Whatnot and TikTok Shop are reshaping customer acquisition for consumer brands.

Gaines Family Farmstead website: https://gaines.pet

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of Crunch Your Growth, host Phil Masiello interviews Tomo Delaney, founder and CEO of Noshi For Kids. Tomo shares the remarkable journey of transforming an innovative idea born from his own parenting challenges into a category-defining children’s food brand. 

After years of developing edible “Food Paint” made from organic fruit purée, a Shark Tank deal with Mark Cuban inspired a bold pivot toward naturally colored, naturally flavored frosting designed to make mealtimes more fun while addressing growing consumer demand for healthier ingredients. The conversation explores the realities of product innovation in the consumer packaged goods (CPG) industry, why sometimes the best entrepreneurial move is to pivot instead of persevering with the original concept, and how direct-to-consumer channels like Amazon and TikTok Shop are creating new opportunities for disruptive brands.

 Tomo also discusses the challenge of reinventing a category that has seen little innovation for more than a century, the importance of natural food colors and flavors, lessons learned from selling into Walmart, and why creating products that children genuinely love can generate powerful organic marketing through user-generated content. 

Noshi For Kids website: https://www.noshiforkids.com/

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of Crunching Your Growth, host Phil Masiello interviews Rob te Braake, Founder and Fractional CFO of Insight Matters. 

Rob breaks down how founders of online and e-commerce businesses can move beyond surface-level reporting and start using financial data as a real operational decision-making tool. He explains why most business owners underutilize their numbers, how breaking down revenue, margins, and cost structures reveals hidden performance drivers, and why monthly financial visibility is critical once a business reaches the seven-figure range. 

The conversation also explores customer acquisition economics, the trade-offs between aggressive growth and profitability, and how businesses can avoid common scaling pitfalls such as cash flow strain and poor unit economics. Rob emphasizes the importance of building reliable financial systems that support smarter decisions, not just compliance, and how fractional CFO support can help founders gain clarity without the overhead of a full-time finance team.

Insight Matters website: https://www.financeinsightmatters.com

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Chimere Faulk, Founder and CEO of Dr Locs. 

Chimere shares the entrepreneurial journey behind building a premium hair care brand dedicated to the loc community, explaining how years of hands-on experience as a loctician inspired her to create vegan, buildup-free products that solve real customer problems. 

The conversation explores the importance of developing products from direct client feedback, building trust through education rather than relying solely on traditional advertising, and creating a purpose-driven brand with a loyal customer community. 

 Dr Locs website: https://drlocs.com

Support the show

There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
 I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
 We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips 

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth