Ever wondered how people like Jeff Bezos, Steve Jobs, and Sara Blakely built empires by doing the opposite of everyone else? This video is your guide to rewiring how you think about business and success.

We're not talking about business plans or funding rounds. We're diving deep into the psychology of a disruptive entrepreneur—the one who doesn't follow the crowd, but instead, creates a new truth.

In this video, you will discover:

The "Crowd Trap": Why following the traditional path leads to mediocrity and how to escape it.

The Power of Vision: Why the most successful entrepreneurs, from Richard Branson to Michael Dell, think 10 years ahead with both long-term patience and short-term urgency.

When to Scale: The critical difference between optimizing for growth and for validation, using the real-world example of Airbnb.

The Mindshift: The key to saying "no" to good ideas so you can chase great ones, and how to start thinking in bets instead of waiting for certainty.

Ready to stop chasing followers and start creating leaders?

#entrepreneurship #philmasiello #crunchingyourgrowth #mindset #growthmindset #minshift

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Ever wondered how people like Jeff Bezos, Steve Jobs, and Sara Blakely built empires by doing the opposite of everyone else? This video is your guide to rewiring how you think about business and success.

#entrepreneurship #philmasiello #crunchingyourgrowth #mindset #growthmindset #minshift

Are you building a product that nobody wants? Or struggling to find explosive growth? The answer might lie in your Product-Market Fit (PMF)!

In this video, we break down one of the most critical concepts for any startup or growing business: Product-Market Fit. We'll use a simple, clear Venn diagram to illustrate exactly what it means and why achieving it is the ultimate goal.

What you'll learn in this video:

Understanding "The Market": What constitutes your ideal customer base and their core problems.

Defining "The Product": How your solution aims to solve those problems.

The Overlap is Key: Why the intersection of your product and market determines your success.

No Fit: What happens when your product and market are miles apart, and how to spot the red flags.

Some Fit: The dangers of partial alignment and why slow growth can be a trap.

Strong Fit: The "holy grail" of business – when the market pulls your product from you, leading to rapid, organic growth!

Whether you're an entrepreneur, a product manager, or just curious about what makes businesses thrive, understanding PMF is essential. Stop pushing your product uphill and start building something the market demands!

Watch now to unlock the secret to sustainable growth!

#ProductMarketFit #PMF #StartupSuccess #Entrepreneurship #BusinessStrategy #ProductManagement #VennDiagram #MarketFit #GrowthHacking #StartupLife

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Meet Marc, Oliver, and Alexander Samwer: three Cologne-born brothers who reimagined entrepreneurship—not by inventing new tools, but by mastering the art of smart replication. Their approach? Copycat with precision and scale, and watch the world follow suit.

The Samwer brothers grew up under the tutelage of lawyer parents, soaked in ambition and analytical grit. Their entrepreneurial engine kicked in during studies—Marc in law, Oliver in business with stints in the U.S., and Alexander absorbing economics in Oxford and an MBA from Harvard 

In 1999, they launched Alando—a German eBay clone—with a rapid-fire approach: get online, get customers, get bought. Their reward? A $50 million acquisition by eBay within just 100 days 

Scaling the Clone Machine: Jamba!, Rocket, and Beyond

Next came Jamba!, offering mobile content—think ringtones and games—with aggressive marketing (hello, subscription tactics and mass TV ads). Sold to VeriSign for around $270 million—or £176 million depending on the source 

Then came the big move: in 2007, they founded Rocket Internet, a venture studio and incubator devoted to cloning proven Silicon Valley models for international markets—launching European equivalents of Groupon (CityDeal/MyCityDeal), Airbnb (Wimdu), YouTube (MyVideo), Facebook (StudiVZ), Pinterest (Pinspire), and more 

By 2014, Rocket’s IPO cemented their billionaire status—and Wired crowned Oliver the most influential European entrepreneur, thanks to their hyper-scaling strategy (“work hard, grow global, think smarter”) 

Diverging Paths—and Embracing Multiple Roads

Though united by strategy, the brothers eventually followed distinct paths:

• Oliver remained at the helm of Rocket Internet, continuing the clone-and-scale philosophy
  
  
• Marc focused on the Global Founders Capital fund, managing their collective wealth
  
  
• Alexander pivoted toward sustainable future ventures, co-founding the Arvantis Group in 2018, an investment holding with arms in VC, real estate, renewables, and social impact
  
  

What We Can Learn: Multiple Ways to Skin a Cat

1. Speed Trumps Novelty
   You don’t always have to invent—sometimes you just have to build faster and better.
2. Structure Enables Scale
   A studio model like Rocket Internet turns cloning into a systemic business strategy.
3. Different Paths Fit Different Goals
   Even siblings with a common start can choose distinct routes—whether it's operating a tech juggernaut, managing capital, or focusing on sustainable ventures.

Conclusion: Your Entrepreneurial Takeaway

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

What can two hippie friends from Vermont teach you about building a global brand?

A lot.

In this branding masterclass, Phil Masiello breaks down the story of Ben & Jerry’s—how it started in a gas station with $12,000 and a $5 ice cream course, and became one of the most beloved, mission-driven brands in the world.

You’ll learn:
 ✅ How they built a brand with personality
 ✅ Why being radically different made them unforgettable
 ✅ How their social mission became a marketing superpower
 ✅ The genius behind their scrappy, creative growth strategies
 ✅ What they negotiated in their Unilever deal to keep their soul intact

This isn’t just about ice cream. It’s about how to build a brand that matters.

👇 Let us know in the comments: What’s YOUR favorite Ben & Jerry’s flavor?
 Subscribe for more weekly breakdowns on branding, entrepreneurship, and building movements—not just businesses.

🧠 Hosted by: Phil Masiello
 🚀 Founder, CrunchGrowth | Author of The Why Behind The Buy
 
📧 Contact: [email protected]
🔗 Learn more: https://philmasiello.com

https://crunchgrowth.com

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

How Chobani Became a Billion-Dollar Brand with No Investors | Brand Breakdown

What does it take to turn a shuttered yogurt plant into the #1 yogurt brand in America?

In this video, we break down the incredible story of Chobani — how Turkish immigrant Hamdi Ulukaya bootstrapped his way into building one of the most beloved food brands in the U.S. With no outside investment and no CPG background, he disrupted an entire category by doing things better — not louder.

You’ll learn:

• How Chobani created a new category with Greek yogurt
• The product and packaging strategy that changed the dairy aisle
• Why sampling, merchandising, and owning production were key to growth
• The real power of brand values and purpose-driven leadership
• What every entrepreneur can learn from their success

This is more than a business case study — it's a masterclass in brand building, disruption, and purpose.

🔔 Subscribe for more deep dives into the brands that changed the game.

#Chobani #BrandStrategy #Entrepreneurship #MarketingStrategy #FoodBusiness #GreekYogurt #StartupStory #BusinessCaseStudy #HamdiUlukaya #ConsumerBrands #crunchingyourgrowth

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Welcome to Episode 3 of The Growth Class, hosted by entrepreneur, author, and brand scaling expert Phil Masiello — founder of CrunchGrowth Revenue Acceleration Agency.

In this episode, Phil breaks down why most startups hit a growth wall. And more importantly, how to bust through it using his proven Growth Triangle framework:
Positioning
Pipeline
Performance

You'll learn:
 Why your ads may no longer convert
 What top-performing brands like Truff and Harry's Razors do differently
 The most overlooked KPIs that can make or break your business
 How to evolve your offer and brand story to stay relevant

No fluff. No theory. Just real talk from someone who’s built, scaled, and exited brands — and now helps others do the same.

Want a FREE Brand Audit?
Click here → https://www.crunchgrowth.com/contact-us/

Subscribe for weekly breakdowns on how to grow your brand, fix your funnel, and scale your business without guesswork.

Let’s build something that actually works.

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

On this special episode of Crunching Your Growth, host Phil Masiello welcomes world-renowned scaleup strategist Verne Harnish to share his four decades of experience in helping companies achieve extraordinary growth. As the founder of Entrepreneurs’ Organization (EO) and Scaling Up, Verne has guided more than 18,000 business leaders worldwide and developed globally respected frameworks taught at MIT and Harvard’s Entrepreneurship Center.

In this deep-dive discussion, Verne unpacks the core principles behind his best-selling books—Mastering the Rockefeller Habits, Scaling Up, and Start to Scale—revealing the keys to building high-performing teams, implementing scalable systems, and driving sustained, profitable expansion. He’ll also touch on his experiences investing in scaleups, serving on influential boards, and leading EO’s premier CEO program at MIT.

If you’re ready to break through growth barriers, navigate the complexities of global expansion, and create a lasting impact, don’t miss this rare opportunity to learn from one of the world’s foremost experts on scaling a business. Tune in and get inspired to push beyond boundaries and unlock your company’s full potential.

#ScalingUp
#BusinessGrowth
#Entrepreneurship
#LeadershipDevelopment
#GlobalExpansion
#GrowthStrategy
#ScaleYourBusiness
#EO (Entrepreneurs’ Organization)
#VerneHarnish
#EntrepreneurMindset
#StartupScaling
#StrategicPlanning
#crunchingyourgrowth
#philmasiello
#crunchgrowth

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Not a day goes by without clients asking us: "How did Graza scale so quickly?"

Graza’s journey is a masterclass in branding, positioning, and execution. We share the same steps they used with our clients – and it all starts with finding your place on the Better and Different quadrant (shoutout to Sally Hogshead). Graza staked their claim by being different, not necessarily better. They took quality olive oil, packaged it in a fresh, convenient way, and made the use case crystal clear: one for cooking, one for dressing.

Here’s how they did it:

1. Unique Product Concept: Graza’s founders, Andrew Benin and Allen Dushi, introduced high-quality olive oil that’s fun and accessible, targeting Millennials and Gen Z.
2. Innovative Packaging: They chose squeeze bottles in vibrant, eye-catching green, making olive oil easy and enjoyable to use.
3. Product Differentiation: Graza launched two products: “Drizzle” (finishing oil) and “Sizzle” (cooking oil), each tailored for specific culinary needs.
4. Direct-to-Consumer (DTC) Launch: They built an online presence to connect directly with customers and create a seamless shopping experience.
5. Influencer Marketing: Graza seeded over 300 influencer kits, generating buzz before the official launch. They embraced an organic, no-strings-attached approach, which led to genuine, engaging content across social channels.
6. Retail Partnerships: After establishing their online presence, Graza expanded into retail, partnering with Whole Foods and Foxtrot to reach a broader audience.
7. Social Media & Engagement: From early social engagement to influencer seeding and retail collaborations, Graza’s marketing efforts were all about standing out and connecting with customers on a personal level.

Brands often get stuck in traditional tactics that no longer work. Graza’s success reminds us that different is what grabs attention. It’s about thinking differently, taking risks, and truly connecting with your audience.

#BrandStrategy #ScalingUp #Ecommerce #InfluencerMarketing #MarketingStrategy #ThinkEngageThrive #PhilMasiello

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth