How Chobani Became a Billion-Dollar Brand with No Investors | Brand Breakdown

What does it take to turn a shuttered yogurt plant into the #1 yogurt brand in America?

In this video, we break down the incredible story of Chobani — how Turkish immigrant Hamdi Ulukaya bootstrapped his way into building one of the most beloved food brands in the U.S. With no outside investment and no CPG background, he disrupted an entire category by doing things better — not louder.

You’ll learn:

• How Chobani created a new category with Greek yogurt
• The product and packaging strategy that changed the dairy aisle
• Why sampling, merchandising, and owning production were key to growth
• The real power of brand values and purpose-driven leadership
• What every entrepreneur can learn from their success

This is more than a business case study — it's a masterclass in brand building, disruption, and purpose.

🔔 Subscribe for more deep dives into the brands that changed the game.

#Chobani #BrandStrategy #Entrepreneurship #MarketingStrategy #FoodBusiness #GreekYogurt #StartupStory #BusinessCaseStudy #HamdiUlukaya #ConsumerBrands #crunchingyourgrowth

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Welcome to Episode 3 of The Growth Class, hosted by entrepreneur, author, and brand scaling expert Phil Masiello — founder of CrunchGrowth Revenue Acceleration Agency.

In this episode, Phil breaks down why most startups hit a growth wall. And more importantly, how to bust through it using his proven Growth Triangle framework:
Positioning
Pipeline
Performance

You'll learn:
 Why your ads may no longer convert
 What top-performing brands like Truff and Harry's Razors do differently
 The most overlooked KPIs that can make or break your business
 How to evolve your offer and brand story to stay relevant

No fluff. No theory. Just real talk from someone who’s built, scaled, and exited brands — and now helps others do the same.

Want a FREE Brand Audit?
Click here → https://www.crunchgrowth.com/contact-us/

Subscribe for weekly breakdowns on how to grow your brand, fix your funnel, and scale your business without guesswork.

Let’s build something that actually works.

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

On this special episode of Crunching Your Growth, host Phil Masiello welcomes world-renowned scaleup strategist Verne Harnish to share his four decades of experience in helping companies achieve extraordinary growth. As the founder of Entrepreneurs’ Organization (EO) and Scaling Up, Verne has guided more than 18,000 business leaders worldwide and developed globally respected frameworks taught at MIT and Harvard’s Entrepreneurship Center.

In this deep-dive discussion, Verne unpacks the core principles behind his best-selling books—Mastering the Rockefeller Habits, Scaling Up, and Start to Scale—revealing the keys to building high-performing teams, implementing scalable systems, and driving sustained, profitable expansion. He’ll also touch on his experiences investing in scaleups, serving on influential boards, and leading EO’s premier CEO program at MIT.

If you’re ready to break through growth barriers, navigate the complexities of global expansion, and create a lasting impact, don’t miss this rare opportunity to learn from one of the world’s foremost experts on scaling a business. Tune in and get inspired to push beyond boundaries and unlock your company’s full potential.

#ScalingUp
#BusinessGrowth
#Entrepreneurship
#LeadershipDevelopment
#GlobalExpansion
#GrowthStrategy
#ScaleYourBusiness
#EO (Entrepreneurs’ Organization)
#VerneHarnish
#EntrepreneurMindset
#StartupScaling
#StrategicPlanning
#crunchingyourgrowth
#philmasiello
#crunchgrowth

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

Not a day goes by without clients asking us: "How did Graza scale so quickly?"

Graza’s journey is a masterclass in branding, positioning, and execution. We share the same steps they used with our clients – and it all starts with finding your place on the Better and Different quadrant (shoutout to Sally Hogshead). Graza staked their claim by being different, not necessarily better. They took quality olive oil, packaged it in a fresh, convenient way, and made the use case crystal clear: one for cooking, one for dressing.

Here’s how they did it:

1. Unique Product Concept: Graza’s founders, Andrew Benin and Allen Dushi, introduced high-quality olive oil that’s fun and accessible, targeting Millennials and Gen Z.
2. Innovative Packaging: They chose squeeze bottles in vibrant, eye-catching green, making olive oil easy and enjoyable to use.
3. Product Differentiation: Graza launched two products: “Drizzle” (finishing oil) and “Sizzle” (cooking oil), each tailored for specific culinary needs.
4. Direct-to-Consumer (DTC) Launch: They built an online presence to connect directly with customers and create a seamless shopping experience.
5. Influencer Marketing: Graza seeded over 300 influencer kits, generating buzz before the official launch. They embraced an organic, no-strings-attached approach, which led to genuine, engaging content across social channels.
6. Retail Partnerships: After establishing their online presence, Graza expanded into retail, partnering with Whole Foods and Foxtrot to reach a broader audience.
7. Social Media & Engagement: From early social engagement to influencer seeding and retail collaborations, Graza’s marketing efforts were all about standing out and connecting with customers on a personal level.

Brands often get stuck in traditional tactics that no longer work. Graza’s success reminds us that different is what grabs attention. It’s about thinking differently, taking risks, and truly connecting with your audience.

#BrandStrategy #ScalingUp #Ecommerce #InfluencerMarketing #MarketingStrategy #ThinkEngageThrive #PhilMasiello

There are a lot of so-called "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth